ORIGINS: THE ART PROJECTS

The Audemars Piguet art projects invite artists to create works that offer their own, highly personal interpretation of the company’s cultural and geographical origins.
Mostly smaller in scale compared to the commission, these projects testify to the deep and fertile dialogue between two areas of creative endeavor that have much to say to each other and are emblematic of the company’s most deeply held values.

2019

Jana Winderen, Du Petit Risoud aux profondeurs du Lac de Joux

Jana Winderen’s site-specific sound composition “Du Petit Risoud aux profondeurs du Lac de Joux,” presented at Art Basel 2019 in Basel in the Audemars Piguet lounge designed by Fernando Mastrangelo, transports visitors through an acoustic journey across the landscape of the Manufacture’s home in the Vallée de Joux. The artist went on field trips to capture sounds in the waters of the Lac de Joux and in the Risoud forest. The installation is accompanied with a live concert at HeK (House of electronic Arts Basel).

Du Petit Risoud aux profondeurs du Lac de Joux

I share a fascination for, and attention to, very small details with watchmakers. I carefully ‘listen with’ and to the creatures around us, paying attention to how they interact with the environment. Through this focused listening, I also start to notice my immediate surrounding.

Jana Winderen

Norwegian sound artist Jana Winderen takes her audience on immersive and sensory journeys through the environment. By amplifying the small and inaccessible sounds of a variety of ecosystems, the artist appeals to listeners’ emotions, hoping to gain their interest in and respect for our complex world. For the last fourteen years, Winderen has used high-precision and high-quality hydrophones, microphones and ultrasound detectors to record underwater sound from fish, crustaceans and mammals, as well as inaudible sounds such as ultrasounds lying above the range of human hearing, gathered in oceans, rivers and lakes, or in other environments inaccessible to the human ear.

ABOUT THE WORK

Jana Winderen’s installations amplify the sounds of our environment and connect listeners to the fragility of our global ecosystems. Her latest composition and commission by Audemars Piguet, Du Petit Risoud aux profondeurs du Lac de Joux, encompasses various layers of the Vallée de Joux, from the 300-year-old spruce trees of the Risoud forest to the sounds made and heard by the fish in the depths of the Lac de Joux. Winderen has captured and amplified sounds from these ecosystems, which are both accessible and inaccessible to the human ear, through high-definition recordings, including a Sound Field microphone, hydrophones and an ultrasound detector. In addition to exploring what she calls the “disharmony” between the audible and the visible, Winderen also considers how human activities impact sounds from the forest and the land.

Winderen’s sound collage invites visitors to take part in the piece and experience unique ways of seeing, listening and interacting with our immediate surroundings, while raising ecological awareness.

2018

Quayola : Promenade & Remains : Vallée de Joux

During Art Basel Miami Beach 2018, Audemars Piguet presents “Promenade” by Quayola, a 4k film which features the vision of a drone flying through the forests of the Vallée de Joux.
“Promenade” is presented in the Art Basel lounge and in Collins Park Rotunda in Miami Beach.

Promenade & Remains: Vallée de Joux

Quayola

Quayola is an Italian audio-visual artist who uses the latest advanced software, computer technology, and programming to produce his immersive audio-visual installations. He investigates dialogues and the unpredictable collisions, tensions, and equilibriums between the real and artificial, the figurative and abstract, the old and new. His work explores photography, geometry, time-based digital sculptures, and audio-visual installations and performances. Audemars Piguet first partnered with Quayola in 2012 for the exhibition of the 40th Anniversary of the Royal Oak.

I explore new aesthetics that go beyond our senses and the historic tradition of landscape painting.

ABOUT THE WORK

His artistry unifies the natural roots of Audemars Piguet with his own visual artistry. His innovative aesthetics goes beyond human senses, incorporating the historic tradition of landscape painting, while mirroring watchmakers’ precision and craftsmanship. Quayola created a series of ultra-high resolution prints composed of billions of microscopic points captured by high-precision scanning and drone flights through the secluded forests of the Vallée de Joux amid the Swiss Jura Mountains. Contemplating natural environments through these high-tech apparatuses, Quayola has created new interpretations of the traditional “landscape” of Audemars Piguet’s home

2018

From le Brassus to Bangkok

The exhibition titled "From le Brassus to Bangkok" is an invitation to travel through space and time, exploring both technology and artistry. It is intended for encounters and shared experiences.
Watchmaking, craftsmanship and art share common roots. Works by British photographer Dan Holdsworth and Thai artist Arin Rungjang punctuate the exhibition and explore the ties between humans, nature and time.

Voyage

Arin Rungjang

A pioneering installation artist based in Bangkok, Rungjang creates artwork informed by Southeast Asian histories, symbols, and memories. His practice takes many forms, including video, sculpture, and even cooking lessons. Often using everyday items and experiences, Rungjang dissolves distinctions between public and private, insiders and outsiders, past and present. Objects, that can connect events across time and space, are central to his investigations.

Arin Rungjang: Voyage

Arin Rungjang’s "Voyage" is about the places we create, imagine, and remember.

ABOUT THE WORK

A combination of moving images and lightboxes set to a musical composition that blends natural and horological sounds, the piece’s poetic imagery was inspired by memories of sites in and around Le Brassus. In discussions with people who have travelled a long way to work at Audemars Piguet, Rungjang learned about which places resonate in their personal histories.

DAN HOLDSWORTH : Continuous Topography & La Vallée de Joux

Since 2011, Dan Holdsworth has been engaged repeatedly by Audemars Piguet to create series of photographs of the area in Switzerland’s Jura region where the company has been headquartered since its founding in 1875.

DAN HOLDSWORTH

British artist Dan Holdsworth has built his career making pictures of landscapes. Using various techniques and technologies, from long exposures to cutting-edge programs that calculate spatial coordinates, he creates images that reflect the play of light—whether solar, lunar, stellar, or man-made—or represent the infinite expanses of geological time.

ABOUT THE WORK

"Continuous Topography" is an investigation of both real and virtual representations of the unique geological formations found in the Jura mountains. Using digital mapping data and a specially configured computer program that correlates several hundred images with GPS coordinates, Dan Holdsworth has developed a new aesthetic language at the interface of some of the world’s most ancient geology and some of its most cutting-edge virtual technology. By visualizing the epic timescales required for the evolution of these rock formations, the artist invites us to reimagine our relationship with time.

ABOUT THE WORK

In "La Vallée de Joux" (2011-2017), Holdsworth documented the valley at its stillest hours, capturing the ancient forests and glacial topography under the celestial presence of mist to convey the extraordinary temporal significance vested in the landscape.

2017

CHENG RAN : CIRCADIAN RHYTHM

Cheng Ran’s "Circadian Rhythm" video installation, was created for the Audemars Piguet 2016 brand-history exhibition at the Yuz Museum in Shanghai, To Break the Rules, You Must First Master Them. It was subsequently presented in Audemars Piguet’s lounge at Art Basel in 2017.

Circadian Rhythm

CHENG RAN

Born in inner Mongolia in 1981, Cheng Ran is one of the most noteworthy members of a younger generation of Chinese artists. He is known for pushing the boundaries of video art through installations that borrow heavily from both Chinese and Western culture and history. Visual representations of time and space frequently replace narratives in his projects.

ABOUT THE WORK

Combining Audemars Piguet’s origins with his own visual world, Cheng Ran has created a sumptuous video installation, set in the Vallée de Joux, which transports the viewer on a journey between landscape and soundscape, flowing seamlessly through water, mossy forests, and the micro universe of watches. The captivating sequence propels the viewer deep inside Cheng Ran’s universe, while also conveying the atmosphere of the unique setting that has, over generations, nurtured Audemars Piguet’s pioneering spirit.

2015

Alexandre Joly : Wild Constellations

Joly created „Wild Constellations“ for Audemars Piguet’s exhibition lounge at Art Basel Hong Kong in 2015. The piece, a sonic installation, is embedded in and emitted from an eco wall comprised of living plants.

ALEXANDRE JOLY

The French-born, Geneva-based Alexandre Joly is an installation artist whose practice involves creating sounds and exploring the physicality of nature. His site-specific pieces and performances combine visual and phonic elements, forming singular imaginary landscapes that one can apprehend with the entire body.

ABOUT THE WORK

To create the composition, Joly recorded numerous natural and industrial sounds in the Vallée de Joux and in the Audemars Piguet manufacturing center and museum—wind rustling the trees, ice cracking on the mountainside, the ticking of a watch movement. He then used the music­ sequencing software Ableton Live to mix this extensive library of geo­ specific sounds into a single forty­-five­ minute track.

2014

KURT HENTSCHLÄGER : MEASURE

"Measure", a video piece produced for Audemars Piguet and presented during Art Basel in 2014, was shot in the Vallée de Joux, in Switzerland’s Jura Mountains, around the company’s headquarters. Though just an hour’s drive from Geneva, the valley feels remote, almost untouched by civilization.

KURT HENTSCHLäGER

The Chicago-based artist Kurt Hentschläger creates visceral, immersive audiovisual installations and performances that explore the boundaries between mediated and physical experiences—especially impressions of nature.

ABOUT THE WORK

Hentschläger’s panoramic work captures and collects the essence of his experiences of the valley’s pristine, high­ altitude fields and forests. The trance-­like visual sequences interlace natural and artificial forms and reflect Hentschläger’s fascination with how nature is experienced in the twenty­ first century. Things move, but our sense of having arrived at a different location is the only indication that we have been transported.
Time has been compressed and expanded to repress the notion of motion. Colors, hues, textures, perception, and luminescence shift almost imperceptibly. Hentschläger is interested in how emotions color perception.