ORIGINS: THE ART PROJECTS

The Audemars Piguet art projects invite artists to create works that offer their own, highly personal interpretation of the company’s cultural and geographical origins.
Mostly smaller in scale compared to the commission, these projects testify to the deep and fertile dialogue between two areas of creative endeavor that have much to say to each other and are emblematic of the company’s most deeply held values.

2019

jana winderen, the art of listening: under water

After commissioning “Du Petit Risoud aux profondeurs du Lac de Joux” for Art Basel in Basel 2019, Audemars Piguet invites Norwegian artist Jana Winderen to imagine a new composition for a public art presentation at Art Basel in Miami Beach, in Collins Park Rotunda. The new site-specific sound installation, entitled “The Art of Listening: Under Water”, provides visitors with a unique opportunity to listen closely to the ocean’s inhabitants and to reflect on how human activity interacts and interferes with underwater life. These environmental concerns resonate with Miami Beach’s seaside community.

Jana Winderen, Du Petit Risoud aux profondeurs du Lac de Joux

Jana Winderen’s site-specific sound composition “Du Petit Risoud aux profondeurs du Lac de Joux,” presented at Art Basel 2019 in Basel and Miami Beach in the Audemars Piguet lounge designed by Fernando Mastrangelo, transports visitors through an acoustic journey across the landscape of the Manufacture’s home in the Vallée de Joux. The artist went on field trips to capture sounds in the waters of the Lac de Joux and in the Risoud forest. At Art Basel in Basel, Jan Winderen’s sound installation was accompanied with a live concert at HeK (House of electronic Arts Basel).

Du Petit Risoud aux profondeurs du Lac de Joux

I share a fascination for, and attention to, very small details with watchmakers. I carefully ‘listen with’ and to the creatures around us, paying attention to how they interact with the environment. Through this focused listening, I also start to notice my immediate surrounding.

Jana Winderen

Norwegian sound artist Jana Winderen takes her audience on immersive and sensory journeys through the environment. By amplifying the small and inaccessible sounds of a variety of ecosystems, the artist appeals to listeners’ emotions, hoping to gain their interest in and respect for our complex world. For the last fourteen years, Winderen has used high-precision and high-quality hydrophones, microphones and ultrasound detectors to record underwater sound from fish, crustaceans and mammals, as well as inaudible sounds such as ultrasounds lying above the range of human hearing, gathered in oceans, rivers and lakes, or in other environments inaccessible to the human ear.

ABOUT THE WORK

Jana Winderen’s installations explores the sounds of our environment and connect listeners to the fragility of our global ecosystems. Her composition and commission by Audemars Piguet, “Du Petit Risoud aux profondeurs du Lac de Joux,” encompasses various layers of the Vallée de Joux, from the 300-year-old spruce trees of the Risoud forest to the sounds made and heard by the fish in the depths of the Lac de Joux. Winderen has captured sounds from these ecosystems, which are both accessible and inaccessible to the human ear, through high-definition recordings, including a Sound Field microphone, hydrophones and an ultrasound detector. In addition to exploring what she calls the “disharmony” between the audible and the visible, Winderen also considers how human activities impact sounds from the forest and the land.

Winderen’s sound collage invites visitors to take part in the piece and experience unique ways of seeing, listening and interacting with our immediate surroundings, while raising ecological awareness.

2019

Beyond watchmaking exhibition

Beyond Watchmaking tells the story of the Manufacture’s craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends across generations.
Imagined by designer Mathieu Lehanneur and complemented with artworks commissioned by Audemars Piguet and realised by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth, the exhibition also visualises the Manufacture’s origins and craftsmanship, as well as the complexity of time, through the lens of contemporary art and design.

RYOJI IKEDA, DATA VERSE & data.anatomy [for Audemars Piguet]

From 19 October to 4 November 2019, two new works commissioned by Audemars Piguet from Japanese artist Ryoji Ikeda will be presented at Beyond Watchmaking in Tokyo. Data-verse 2, the latest episode of the data.verse trilogy, the first of which was presented at the Venice Biennale, will be on display for the first time in Tokyo. In the same context, a new work by the Japanese artist presents an antiportrait of the Manufacture. Data.anatomy [for Audemars Piguet] captures a wealth of the company’s raw digital data and offers an animation that retraces the watchmaker’s activity. It shows elements of movements, anchors, balances and wheels, between the decomposition and recomposition of a watch mechanism. In the manner of an anatomical drawing, the artist offers a poetic vision of the art of watchmaking.

DATA-VERSE

By orchestrating sounds, visuals, materials, physics and mathematics, Ryoji Ikeda goes beyond the conceptual to delve into extremes and infinites, testing the limits of human senses and digital technology. His long-term projects have taken a multiplicity of forms, from immersive live performances and audio-visual installations, to books and CDs, evolving over the years to encompass the latest iterations of his data-driven research. The artist leaves his work to the audience’s imagination, unrestrained by his own words.

ABOUT THE WORK

Ryoji Ikeda’s audiovisual trilogy “data-verse” marks the conclusion of his data-driven audiovisual research and aesthetics, begun in 2000. In this trilogy, the artist processes, transcribes, converts, transforms, de/re/meta-constructs, and orchestrates massive scientific data sets to visualise and sonify the different dimensions co-existing in our world, from elementary particles to the universe.
“data-verse” presents three variations of this journey from the microscopic, to the human, to the macroscopic, inviting visitors to immerse themselves visually and orally in this vast data universe and experience the massive data flow in which we live.

DAN HOLDSWORTH : Continuous Topography & La Vallée de Joux

Since 2011, Audemars Piguet has commissioned Dan Holdsworth to produce several series of photographs of the Swiss Jura, where the company has had its headquarters since it was founded in 1875. From 19 October to 4 November 2019, works from the "Vallée de Joux" series will be presented at the Beyond Watchmaking exhibition in Tokyo.

DAN HOLDSWORTH

British artist Dan Holdsworth has built his career making pictures of landscapes. Using various techniques and technologies, from long exposures to cutting-edge programs that calculate spatial coordinates, he creates images that reflect the play of light—whether solar, lunar, stellar, or man-made—or represent the infinite expanses of geological time.

ABOUT THE WORK

"Continuous Topography" is an investigation of both real and virtual representations of the unique geological formations found in the Jura mountains. Using digital mapping data and a specially configured computer program that correlates several hundred images with GPS coordinates, Dan Holdsworth has developed a new aesthetic language at the interface of some of the world’s most ancient geology and some of its most cutting-edge virtual technology. By visualizing the epic timescales required for the evolution of these rock formations, the artist invites us to reimagine our relationship with time.

ABOUT THE WORK

In "La Vallée de Joux" (2011-2017), Holdsworth documented the valley at its stillest hours, capturing the ancient forests and glacial topography under the celestial presence of mist to convey the extraordinary temporal significance vested in the landscape.

Alexandre Joly : Wild Constellations

Joly is the author of “Wild Constellations”, created for the Audemars Piguet lounge at Art Basel Hong Kong 2015. This sound installation is integrated into a living wall, a vast vertical surface on which plants grow. A version of this installation will be on display from 19 October to 4 November 2019 at the Beyond Watchmaking exhibition in Tokyo.

ALEXANDRE JOLY

The French-born, Geneva-based Alexandre Joly is an installation artist whose practice involves creating sounds and exploring the physicality of nature. His site-specific pieces and performances combine visual and phonic elements, forming singular imaginary landscapes that one can apprehend with the entire body.

ABOUT THE WORK

To create the composition, Joly recorded numerous natural and industrial sounds in the Vallée de Joux and in the Audemars Piguet manufacturing center and museum—wind rustling the trees, ice cracking on the mountainside, the ticking of a watch movement. He then used the music­ sequencing software Ableton Live to mix this extensive library of geo­ specific sounds into a single forty­-five­ minute track.

2018

Quayola : Promenade & Remains : Vallée de Joux

During Art Basel Miami Beach 2018, Audemars Piguet presents “Promenade” by Quayola, a 4k film which features the vision of a drone flying through the forests of the Vallée de Joux.
“Promenade” is presented in the Art Basel lounge and in Collins Park Rotunda in Miami Beach.

Promenade & Remains: Vallée de Joux

Quayola

Quayola is an Italian audio-visual artist who uses the latest advanced software, computer technology, and programming to produce his immersive audio-visual installations. He investigates dialogues and the unpredictable collisions, tensions, and equilibriums between the real and artificial, the figurative and abstract, the old and new. His work explores photography, geometry, time-based digital sculptures, and audio-visual installations and performances. Audemars Piguet first partnered with Quayola in 2012 for the exhibition of the 40th Anniversary of the Royal Oak.

I explore new aesthetics that go beyond our senses and the historic tradition of landscape painting.

ABOUT THE WORK

His artistry unifies the natural roots of Audemars Piguet with his own visual artistry. His innovative aesthetics goes beyond human senses, incorporating the historic tradition of landscape painting, while mirroring watchmakers’ precision and craftsmanship. Quayola created a series of ultra-high resolution prints composed of billions of microscopic points captured by high-precision scanning and drone flights through the secluded forests of the Vallée de Joux amid the Swiss Jura Mountains. Contemplating natural environments through these high-tech apparatuses, Quayola has created new interpretations of the traditional “landscape” of Audemars Piguet’s home

2018

From le Brassus to Bangkok

The exhibition titled "From le Brassus to Bangkok" is an invitation to travel through space and time, exploring both technology and artistry. It is intended for encounters and shared experiences.
Watchmaking, craftsmanship and art share common roots. Works by British photographer Dan Holdsworth and Thai artist Arin Rungjang punctuate the exhibition and explore the ties between humans, nature and time.

Voyage

Arin Rungjang

A pioneering installation artist based in Bangkok, Rungjang creates artwork informed by Southeast Asian histories, symbols, and memories. His practice takes many forms, including video, sculpture, and even cooking lessons. Often using everyday items and experiences, Rungjang dissolves distinctions between public and private, insiders and outsiders, past and present. Objects, that can connect events across time and space, are central to his investigations.

Arin Rungjang: Voyage

Arin Rungjang’s "Voyage" is about the places we create, imagine, and remember.

ABOUT THE WORK

A combination of moving images and lightboxes set to a musical composition that blends natural and horological sounds, the piece’s poetic imagery was inspired by memories of sites in and around Le Brassus. In discussions with people who have travelled a long way to work at Audemars Piguet, Rungjang learned about which places resonate in their personal histories.

2017

CHENG RAN : CIRCADIAN RHYTHM

Cheng Ran’s "Circadian Rhythm" video installation, was created for the Audemars Piguet 2016 brand-history exhibition at the Yuz Museum in Shanghai, To Break the Rules, You Must First Master Them. It was subsequently presented in Audemars Piguet’s lounge at Art Basel in 2017.

Circadian Rhythm

CHENG RAN

Born in inner Mongolia in 1981, Cheng Ran is one of the most noteworthy members of a younger generation of Chinese artists. He is known for pushing the boundaries of video art through installations that borrow heavily from both Chinese and Western culture and history. Visual representations of time and space frequently replace narratives in his projects.

ABOUT THE WORK

Combining Audemars Piguet’s origins with his own visual world, Cheng Ran has created a sumptuous video installation, set in the Vallée de Joux, which transports the viewer on a journey between landscape and soundscape, flowing seamlessly through water, mossy forests, and the micro universe of watches. The captivating sequence propels the viewer deep inside Cheng Ran’s universe, while also conveying the atmosphere of the unique setting that has, over generations, nurtured Audemars Piguet’s pioneering spirit.

2014

KURT HENTSCHLÄGER : MEASURE

"Measure", a video piece produced for Audemars Piguet and presented during Art Basel in 2014, was shot in the Vallée de Joux, in Switzerland’s Jura Mountains, around the company’s headquarters. Though just an hour’s drive from Geneva, the valley feels remote, almost untouched by civilization.

KURT HENTSCHLäGER

The Chicago-based artist Kurt Hentschläger creates visceral, immersive audiovisual installations and performances that explore the boundaries between mediated and physical experiences—especially impressions of nature.

ABOUT THE WORK

Hentschläger’s panoramic work captures and collects the essence of his experiences of the valley’s pristine, high­ altitude fields and forests. The trance-­like visual sequences interlace natural and artificial forms and reflect Hentschläger’s fascination with how nature is experienced in the twenty­ first century. Things move, but our sense of having arrived at a different location is the only indication that we have been transported.
Time has been compressed and expanded to repress the notion of motion. Colors, hues, textures, perception, and luminescence shift almost imperceptibly. Hentschläger is interested in how emotions color perception.