A Cookie is a small text file that is stored on the hard drive of your computer or other electronic device (“Device”) used to access our website(s), mobile application(s) and any other online media or electronic communication service that we operate (“Services”). Your web browser stores information on your Device regarding your visit to and use of our Services for record-keeping purposes (e.g. logging in) or track information.

We use Cookies to improve your user experience, monitor statistics and optimise advertising campaigns when you use our Services. You can choose whether to accept or decline Cookies by changing the settings under Manage my Cookie Settings below or directly on your web browser. We do not use Cookies to collect personal information such as your name; however, Cookies might help us relate information to the personal information you provided us through other means (e.g. general website registration).

We also use Pixels to operate, analyse, and optimise our advertising campaign on third parties’ platforms (such as Facebook, Twitter, LinkedIn).

A Pixel is a small graphic file placed in the webpage code of our Services. It collects data from a user’s behaviour and reports the action to a server to measure the performance of our advertising. However, they are not stored on your web browser. Pixels can be used by third parties to improve the functionalities of their services and generate their own Cookies based on your interests and use of our Services. By using Pixels, third parties determine our website visitors’ specific target group to provide Audemars Piguet targeted advertising on their own platform. It also helps third parties to analyse the effectiveness of their adverts, done for Audemars Piguet, while enabling us to see whether users have been redirected to our website after clicking on an advert.

When you access our Services, the types of Cookies listed below may be placed on your Device. They are categorised by source, technical features and purposes. These categories are not mutually exclusive; a Cookie may belong to several of the following categories.

First-party Cookies are placed on your Device directly by us and can only be read by our Services. They can be “session” or “persistent” Cookies (see below). For example, we use first-party Cookies to speed up the log-in process or enhance your user experience.

Third-party Cookies are placed on your Device by some of our third-party partners. For example, they are used in relation to audience measurement analysis and to improve the relevance of our Services’ content.

Session Cookies are temporarily stored on your Device while you are using our Services. They become invalid once the browser session is closed. We and our partners use session Cookies to manage and measure your access and use of our Services during a single browser session and ensure the best performance of our Services.

Persistent Cookies are placed on your Device during a browser session and remain stored on your Device for a defined period of time after you leave our Services. Persistent Cookies allow our Services to remember your preferences such as language and other local settings to make your next visit easier. We and our partners may also use persistent Cookies for analytical purposes.

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Since we respect your right to privacy, you can choose not to agree to certain types of cookies.

Click on the headers of the different categories to find out more and to change your settings.


The following tables categorise and describe the various Cookies and Pixels used on our Services. The list may not be exhaustive.




Most internet browsers are set up to automatically accept Cookies. You can change the settings of your browser to block Cookies based on their origin or to alert you when Cookies are being sent to your Device. For further information, please refer to the paragraph below "How to?"


If you choose to decline or delete Cookies stored on your Device, not all features of our Services may operate as intended. This will affect our site’s content and our Services accessible by logging in. Also, we and our service providers will be unable to identify the type of browser your Device is using for technical compatibility purposes, as well as language and display preferences. As a consequence, we are not liable if certain features on our Services are inoperative or less efficient.


The procedure for managing cookies and cookie preferences is slightly different for each browser. You can check the steps for managing cookies in your particular browser's help menu.

- for Internet Explorer™
- for Safari™
- for Chrome™
- for Firefox™
- for Opera™

Further information about the use of Cookies, including how to detect, manage and delete them, can be found on the Network Advertising Initiative Opt-out webpage http://optout.networkadvertising.org/ as well as on http://www.aboutads.info/choices and http://www.youronlinechoices.com/uk/your-ad-choices/


Third parties process data within the scope of their own privacy policies. Please find below the privacy policies of the main third parties with whom we collaborate. You will find information on how such third parties manage their Cookies and how to manage your settings.

Privacy Policy

Privacy Policy
Opt-out Google Analytics
Opt-out Google Ads Remarketing

Privacy Policy

Privacy Policy

- Privacy Policy



We reserve the right to make changes to this policy at any time. Please look at the “latest update” date below to see when this Policy was last revised. Our Privacy Notice will provide you with further details on how we collect and process personal information. Latest update: [12.02.2024]