The website (the “Site”) is published and administered by Audemars Piguet (Marketing) S.A., a company incorporated under Swiss law with its registered office at 1348 Le Brassus (“Audemars Piguet”) and its use is governed by these terms and conditions of use (the “Terms of Use”). By accessing, browsing and using the Site, you unconditionally accept the Terms of Use. Similarly, by using the Site, you acknowledge Audemars Piguet’s Privacy Statement and Cookie Policy. Audemars Piguet reserves the right to modify the Terms of Use at any time by publishing an updated version. Audemars Piguet invites you to regularly consult this page to find out about the Terms of Use in force and applicable to your use of the Site.

Audemars Piguet is the owner of the Site. The content of the Site and in particular the texts, trademarks, logos, graphics, photographs, videos, illustrations, wallpapers, music, layouts, design, know-how, technology, software, products and processes (the “Content”) are the property of Audemars Piguet or its affiliates or are used with the authorisation of the rights holders and are, as such, protected by their copyright, trademarks, designs, patents and any other applicable intellectual property rights. You may download, display or print the Content solely for your own personal, non-commercial use. The terms of any other proprietary notices and conditions of use included in the information or other material you download must also be observed and followed. Any other use, including the reproduction, modification, downloading, transmission, or publication for redistribution to third parties of all or part of the Content, in any form whatsoever, is prohibited without the prior written consent of Audemars Piguet. Any breach of the Terms of Use will constitute a breach of contract and a violation of Audemars Piguet's copyright, trademarks, designs, patents and any other intellectual property rights.

Personal data that we may collect when you access our online and offline services is protected and processed in accordance with our Privacy Statement. You must be at least 16 years of age to register on the Site.

For your convenience, our Site may provide links to other sites that are not operated or controlled by Audemars Piguet or its affiliates. Audemars Piguet and its affiliates cannot be held responsible, directly or indirectly, for the accuracy, validity, relevance, legality or otherwise of any information or documents contained on these third-party sites. The creation of hypertext links to our Site is prohibited without the prior written consent of Audemars Piguet.

All the products presented on the Site can be obtained at our points of sale, which are managed directly by Audemars Piguet and its affiliates, or through Audemars Piguet's official retailers. The list of our points of sale and official retailers is available under the heading “Boutiques”. Audemars Piguet does not sell watches directly from its Site and cannot guarantee the authenticity of watches sold on the internet, except for watches sold by its authorized retailers. For any further information, Audemars Piguet invites you to contact an official point of sale or to contact us directly using the “contact us” form. Audemars Piguet watches meet high quality standards. Such a level of requirement naturally restricts production capacity and high demand can limit the availability of certain models. The new Audemars Piguet watches are available exclusively from our points of sale, which are regularly supplied and independently manage the allocation of watches to their customers. Audemars Piguet’s official points of sale can provide you with information on the availability of the various models. Audemars Piguet reserves the right to modify the models presented on the Site at any time.

The availability of the services offered on the Site may depend on the geographical area from which you connect to the Site. The services are governed by the general conditions applicable to each type of service, which are displayed when requesting services or on request using the “Contact us” form. Audemars Piguet reserves the right to modify the services offered on the Site at any time.

Authorised retail dealers are free to set the resale price for their customers.

To the fullest extent permitted by law, neither Audemars Piguet, nor its affiliates shall be liable in any manner whatsoever for any direct, indirect or consequential damages, including loss of profits or third party rights, which may result in particular, but without limitation:

  • from information or photographs available on our Site; although Audemars Piguet makes every effort to update the information available on the Site, it gives no guarantee, express or tacit, concerning the Content of the Site, (including product photographs, prices and descriptions) which are indicative and have no contractual value. In particular, the photographs available on our Site may give an inaccurate picture of:

  • the temporary inaccessibility of our Site;

  • a malfunction of the internet network affecting access to our Site;

  • a malfunction or misuse of the user’s device or any other equipment;

  • a defect, loss, delay or error in data transmission beyond the control of Audemars Piguet or its affiliates;

  • your use of any material presented on our Site (including, without limitation, the infringement of the rights of third parties);

  • the content of information on a third-party’s Site to which our Site may refer by hypertext links;

  • a virus damaging your computer equipment or any other property as a result of your accessing or consulting the Site or downloading Content from the Site.

Any dispute concerning these Terms of Use, the Content or the use of the Site shall be governed in accordance with the laws of Switzerland, to the exclusion of the rules of private international law, and the ordinary courts of the Audemars Piguet (Marketing) S.A. headquarters shall have exclusive jurisdiction to settle such disputes, subject to the right to seek redress before the Swiss Federal Court.

Any request relating to these Terms of Use, to the use or to the Content of the Site may be addressed under the “Contact Us” section.

These Terms of Use were last updated on November 16, 2020.