Tradition and avant-garde are inextricably intertwined at Audemars Piguet. Over the years, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. These innovations have contributed to advancing the Haute Horlogerie industry.

Forward thinking

Since the inception of the company, Audemars Piguet has forged its own path and followed its firm convictions. It all started with the two founders’ key decision in 1875 to craft unique timepieces by hand at a time when industrialisation was looming. Yet, despite their commitment to traditions, they consistently advanced their craft, not only by doing smaller and thinner, but also by leveraging new technologies to improve complications and functionalities.

This pioneering spirit led Audemars Piguet to reach numerous world firsts, starting in 1892 with the very first wristwatch, crafted in collaboration with Louis Brandt & Frères, and followed in 1921 with the thinnest pocket watch ever crafted with a movement of only 1.32 mm (calibre 17SVF#5).

Technical breakthroughs have been complemented over the years by the introduction of avant-garde designs which oriented the watch industry into new directions. While the Royal Oak ennobled steel to the same status as gold in 1972, the Royal Oak Offshore (1993) and the Royal Oak Concept (200) became platforms of experimentation notably for the introduction of materials as diverse as tantalum, ceramics and forged carbon®.

Here are some of Audemars Piguet’s latest chapters in terms of innovation.


The Royal Oak designed by Gérald Genta and introduced in 1972 was unexpected, with its large 39 mm tonneau-shaped case, its octagonal bezel with eight exposed hexagonal screws, its engine-turned “Tapisserie” dial, its faceted bracelet and body of hand-finished steel. This watch broke the mould of design codes at a time when most dress watches for men were round, smaller in size, classic in design and made of precious metals.

Genta’s idea was to protect the world’s thinnest selfwinding movement with date indication (3.05 mm) launched in 1967 with tough armour in stainless steel. An unconventional material in Haute Horlogerie, and much harder to work than gold, steel called for investment in new tools and techniques. The Royal Oak’s steel case and bracelet presented refined decorations, alternating hand-polished and satin-brushed finishing, which have since become its trademark. For the first time, steel was ennobled to the same status as gold.

Audemars Piguet has always kept one foot rooted in tradition and one foot stepping into the future of horological technology and design.

Jasmine Audemars

Chairwoman of the Board of Directors

CONCEPT supersonnerie

Presented in 2015, The Royal Oak Concept Supersonnerie prototype, known as RD#1, revolutionised the case construction of traditional minute repeaters. Audemars Piguet’s patented Supersonnerie technology resulted from 8 years of development in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL) and a host of experts, including musicians.


Inspired by the sonic power of older minute repeater watches as well as by the harmony of musical instruments, a dedicated community of watchmakers, technicians, academics and musicians reviewed the case construction to produce a new chiming technology.

The Supersonnerie’s exceptional acoustic power, sound quality and harmonic tone are granted by patented gongs, case construction and striking regulator. The gongs are not attached to the mainplate, but to a new device acting as soundboard, which prevents sound absorption and boosts amplification. The redesigned striking regulator eliminates unwanted noise thanks to its more flexible anchor system. This innovative Supersonnerie technology also provides a sharper tempo.


The Royal Oak RD#2, introduced in 2018, marks a new watchmaking record. With a movement of 2.89 mm in thickness and a case of 6.3 mm in height, the Royal Oak Selfwinding Perpetual Calendar Ultra-Thin has become the world’s thinnest automatic perpetual calendar wristwatch.

The Royal Oak
Concept Laptimer

In 2015, Audemars Piguet released the Royal Oak Concept Laptimer Michael Schumacher, developed in collaboration with the legendary F1 driver. In 2010, Schumacher challenged Audemars Piguet engineers to create a mechanical wristwatch which could measure multiple consecutive lap times on the racetrack – something that could only be done digitally before.

Five years later, the Manufacture released the patented Laptimer, featuring a single chronograph driving two central sweep-seconds hands, which can be controlled independently via three push-pieces: the start/stop push-piece located at 2 o’clock, the reset push-piece at 4 o’clock, also endowed with the flyback function when the chronograph is activated, and the laptimer push-piece at 9 o’clock. This third push-piece enables to simultaneously stop either of the two chronograph hands, while returning the other hand to zero and restarting it instantaneously. While the time of the most recent lap is noted down, timing of the next lap is already underway. The action can be repeated as many times as desired.