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In 2019, Audemars Piguet went one step further by joining one of the most respected music festivals, where legends are born, as Global Partner. Situated at the junction between heritage and innovation, Audemars Piguet and the Montreux Jazz Festival revere traditions, while anticipating the world of tomorrow. This partnership is the perfect interplay of two forward-thinking organisations driven by a common desire to nurture human talent and create exceptional moments.
Since 2010, the Manufacture has supported the development of the Montreux Jazz Digital Project together with the Claude Nobs Foundation and the Swiss Federal Institute of Technology in Lausanne (EPFL). This complex project has enabled the digitalisation, restoration and preservation of the Festival’s entire sound archives, which are acknowledged by the UNESCO as part of its “Memory of the World.”
Craftsmanship, character and connection are at the heart of the Montreux Jazz Festival’s philosophy. These three Cs unite us to Audemars Piguet, whose craftsmanship and unique character bring about exceptional encounters and connections.
Mathieu Jaton
Chief Executive Officer, Montreux Jazz Festival
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Introduced in 2022, the Audemars Piguet Parallel experience offers visitors a moment lost in time and allows select artists to perform in unexpected locations of the Montreux Riviera.
Following the first edition’s success, when The Blaze and Arlo Parks rejoiced the audience gathered in the heights of Montreux, the Audemars Piguet Parallel experience gained altitude. This year, three electronic artists took to the stage one after the other on the heights of Les Pléiades, a natural peak offering a breathtaking panoramic view of the Lemanic Basin. The Swiss trio Mont Rouge, who has been blending its members' varied influences and inspirations since 2023 to create Afro Melodic House, had the privilege of opening the festivities.
They then gave way to Brazilian sensation Mochakk, a 24-year-old electronic music prodigy whose outstanding performances and unique personality have catapulted his international career. The evening culminated with Afro-House legend Black Coffee, who started his prolific award-winning career in 1994.
In keeping with the concept of the Audemars Piguet Parallel experience, the location of the event was only revealed at the last minute to ensure the audience’s surprise. The 600 music lovers in attendance had won access to this exclusive free show during a contest held on the Montreux Jazz Festival’s social networks and at the Audemars Piguet Parallel pop-up within the Festival
Experience the one-of-a-kind live performance of Montreal group THe LYONZ, organised in collaboration with the Montreux Jazz Festival. Recorded in the mountain scenery of Montreux’s heights, the complex scenography puts this live concert in the footstep of the creative challenges the brand set to emerging music artists as part of its miniseries 180, in which the Canadian duo took part.
