It all starts with an idea: a new ground-breaking shape, a play on perspective and dimensions, the perfect harmony of lines and curves that the designer sketches out, as he takes the first step in a long journey to turn pioneering concept into horological reality.

Hand Design

These first designs drawn out freestyle pave the way for other sketches that add further detail to the initial idea and determine its exact dimensions. Designers are first and foremost artists, but even at this early stage they must also factor in the technical limitations that may lie ahead and prepare the piece for the movement that it will house, so the designer works hand in hand with the technical and development teams right throughout the design process to take on board these technical aspects.

Computer Design

After these primary sketches, the designer moves from paper to screen to draw up a three-dimensional model, and the colours, materials, reflections and relief effects become increasingly realistic as the designer works to scale on this virtual piece in order to hone each detail.


The experts can then fashion a wax prototype, before the technical teams prepare the specifications for the manufacturing stage, when design will finally become reality. Only when each detail has been perfected on the final prototype, made from precious materials, can production of the timepiece begin at last.

Made in Le Brassus

More about Artistry


When decorated components are sent to the assembly workshop to undergo a host of painstakingly detailed techniques.



Integrity guides our pursuit of perfecting timepieces by hand, both inside and out. With precision and expertise we meticulously craft each piece.