ART BASEL

Audemars Piguet

PROUD PARTNER OF ART BASEL

As global Associate Partner of Art Basel since 2013, Audemars Piguet has been presenting innovative lounge concepts in the Collectors Lounge in Hong Kong, Basel, and Miami Beach. The displayed artworks and the spaces in which they are presented are part of a series of collaborations with artists and designers that give expression to the Manufacture’s cultural and geographic origins. They interpret our home in the Swiss Jura mountains, reflecting on Audemars Piguet’s sense of deep-rooted history, its connections with nature and commitment to creativity, innovation, and independence.

The 2019 Lounge:

The Vallée

The new 2019 lounge concept designed by Brooklyn-based artist and designer Fernando Mastrangelo invites viewers to experience the Vallée de Joux through seamless gradients of tones and textures. His lounge design will travel to all Art Basel editions throughout 2019 and continue its evolution in 2020.

Mastrangelo’s immersive design features a strata wall, display cases and furniture made of granular materials including sand, rock salt, silica, limestone and crushed boulders from the Vallée de Joux. Deconstructing and reconstructing nature and time, Mastrangelo’s design evokes Audemars Piguet’s rooted history in the Vallée de Joux, as well as the intricate process of Haute Horlogerie, from its natural resources to the final assembly of the watch’s movement and case.

An “escape” lounge in the middle of the booth invites visitors to relax and experience a disconnected moment in the Swiss Jura Mountains at sunset, and discover, in a forest of sand and silica moulded spruce trees, the 13 references of Code 11.59 by Audemars Piguet as well as a selection of historical watches with unconventional forms and designs. The architecture of this semi-closed space is imbued by the round and octagonal geometric case of the Manufacture’s latest watch collection.

The Vallée

Fernando Mastrangelo

Fernando Mastrangelo is a Brooklyn-based contemporary artist specialising in sculpture, furniture, architecture, and interior design. Inspired by landscapes, people and politics, his work experiments with forms, natural granular materials and content to create a universe in which nature, textures and the human condition are layered and interconnected. Thinking about the next generation, he has hosted since 2017 a curated group show “In Good Company” for emerging artists and designers.

THE ART WORK

Jana Winderen, Du Petit Risoud aux profondeurs du Lac de Joux

Jana Winderen’s site-specific sound composition “Du Petit Risoud aux profondeurs du Lac de Joux”, presented at Art Basel in the Audemars Piguet lounge designed by Fernando Mastrangelo, transports visitors through an acoustic journey across the landscape of the Manufacture’s home in the Vallée de Joux. Together, Winderen and Mastrangelo’s works offer visitors an immersive sensory experience of the Swiss Jura Mountains.

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THE 2018 LOUNGE:

Foundations

Sebastian Errazuriz’s striking design will travel to all three Art Basel shows in 2018, a venue where Audemars Piguet has presented innovative concepts in the Collectors Lounge since 2013.

Titled “Foundations”, Errazuriz’s immersive design for 2018 is based on iron ore, the natural resource at the heart of steel and one of the principal resources for watchmakers. The dynamic installation suspends hundreds of 3D-printed, scanned, and hand-moulded rocks moving in perfect synchrony and evoking the Vallée de Joux, home of Audemars Piguet in the Swiss Jura Mountains. This design evolves from the previous lounge concepts which were inspired by two other core natural materials native to the Vallée de Joux — ice&water (“Ice Cycle”, 2016) and wood (“Second Nature”, 2017).

This year’s lounge unveils a selection of timepieces curated by the Audemars Piguet Museum, including both vintage and contemporary watches, with a focus on the Royal Oak Offshore collection for the celebration of the 25th anniversary, as well as a stunning range of Millenary models featuring new materials and finishing techniques.

Foundations

SEBASTIAN ERRAZURIZ

Chilean born, New York-based artist, designer, and activist, Sebastian Errazuriz has received international acclaim for his original and provocative work in various domains. Tackling everything from political artworks to giant public art projects, experimental furniture to product design and women’s shoes to motorcycles, Sebastian’s work is always surprising and compelling, inviting the viewer to look again at realities that were often hidden in front of their own eyes.

THE ART WORK

Tomás Saraceno for Aerocene – Albedo

Audemars Piguet presents Tomás Saraceno for Aerocene, an atmospherically-attuned installation on the oceanfront featuring solar reflective umbrellas, floating sculptures, and daily aerosolar performances, asking how it would feel to breathe after the fossil fuel era.

TOMÁS SARACENO

Audemars Piguet presents a collaboration with Tomás Saraceno for Aerocene during Art Basel Miami Beach 2018, inviting the Argentinian-born artist to stage “Albedo”, the latest instalment of his multidisciplinary artistic experiments with the Aerocene Foundation. This presentation coincides with a major solo exhibition currently on view at the Palais de Tokyo in Paris.

THE ART WORK

QUAYOLA, PROMENADE

QUAYOLA

Quayola created a series of ultra-high resolution prints composed of billions of microscopic points captured by high-precision scanning and drone flights through the secluded forests of the Vallée de Joux amid the Swiss Jura Mountains. Contemplating natural environments through these high-tech apparatuses, Quayola has created new interpretations of the traditional “landscape” of Audemars Piguet’s home.

THE ART WORK

Semiconductor, Halo

HALO is the 4th Audemars Piguet Art Commission—a large-scale installation, created by british artist-duo Semiconductor (Ruth Jarman and Joe Gerhardt), in collaboration with guest curator Mónica Bello, Head of Arts and first curator at CERN, the european laboratory for particle physics. The visual and acoustic installation surrounds visitors with millions of data points collected by the world’s largest and most powerful experiment, the Large Hadron Collider.

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THE 2017 LOUNGE:

SECOND NATURE

In 2017, for the second consecutive year, Audemars Piguet has collaborated with Chilean artist and designer Sebastian Errazuriz on a booth concept for the Collectors Lounge. Errazuriz has created a space that evokes the forests native to the Vallée de Joux, highlighted by a large scale sculpture of a tree created from wood using both traditional and cutting-edge technologies. Entitled "Second Nature", the lounge evolves with the seasons, presenting a different mood and character at each Art Basel show throughout the year. This year’s lounge includes a selection of timepieces curated by the Audemars Piguet Museum, including both vintage and contemporary watches, with a focus on complications with perpetual calendars, decorations and finishings, including the Florentine hammering technique, as well as gem-setting savoir-faire.

Second Nature

THE ART WORK

LARS JAN, Slow-Moving Luminaries

For the 2017 commission, the third in the series, Los Angeles-based artist Lars Jan has envisioned a multilayered, immersive installation for the Miami Beach oceanfront. Presented during Art Basel in Miami Beach, the project, developed with guest curator Kathleen Forde and more than a year in the making, responds to its immediate surroundings while raising universal concerns about our future.

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THE ART WORK:

CHENG RAN, CIRCADIAN RHYTHM

CHENG RAN

Combining Audemars Piguet’s origins with his own visual world, Chinese artist Cheng Ran has created a sumptuous video installation, set in the Vallée de Joux, which transports the viewer on a journey between landscape and soundscape, flowing seamlessly through water, mossy forests, and the micro universe of watches. Chinese artist Cheng Ran is known for pushing the boundaries of video art through installations that borrow heavily from both Chinese and Western culture and history. Visual representations of time and space frequently replace narratives in his projects.

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THE 2016 LOUNGE:

Ice Cycle

Taking its inspiration from the ice formations and the beautiful snowy winters in the Vallée de Joux Sebatian Errazuriz’s first lounge for Audemars Piguet expressed the purity of nature and the passing of time.
With water and ice as its main thematic elements, the stand gave visual form to the concept of an "Ice Cycle" as a metaphor of time.

As part of the lounge experience, Audemars Piguet exhibited a selection of historic and contemporary watches exploring three categories of exceptional watchmaking crafts: detailed openworked watches, exquisite gem-set high jewellery timepieces, and pioneering minute repeating wristwatches.

2016

SUN XUN, RECONSTRUCTION OF THE UNIVERSE

For the second Audemars Piguet Art Commission, a major new artwork by Chinese artist Sun Xun was presented during Art Basel in Miami Beach in 2016 on the Miami Beach oceanfront.

The Chinese artist’s entire multidisciplinary arsenal had been mobilized in the large-scale immersive environment. In addition to 2D and 3D animation, the work included traditional woodcuts, ink drawings, various architectural and design elements, and a musical score.

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THE ART WORK:

Dan Holdsworth, La Vallée de Joux

DAN HOLDSWORTH

The details of a new series of photographic works by Dan Holdsworth has been premiered on the Audemars Piguet booth in the Collectors Lounge at Art Basel’s show in Basel. These photographic pieces explore the unique geological formations found in Audemars Piguet’s home, the Vallée de Joux in the Jura Mountains. By referencing the epic timescales by which these rock formations were formed, the works will invite the viewer to reimagine their relationship with time. Work currently exhibited at the Gallery Scheublein+Bak, Zurich.

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THE 2015 LOUNGE:

MINERAL LAB II

French designer Mathieu Lehanneur’s lounge concept, MINERAL LAB, was originally created in 2014. The updated 2015 edition’s concept shifted seasons from winter to spring and included an eco-living wall, as well as a newly-commissioned sound installation by the French artist Alexandre Joly. A selection of exquisite historic and contemporary women’s timepieces from 1900 – 2015 completed the exhibition.

MATHIEU LEHANNEUR

Mathieu Lehanneur’s "Mineral Lab" was unveiled in 2014 and updated for the 2015 Audemars Piguet lounge. Recognized as a leading figure in the international design scene, Lehanneur innovatively combines design, science, art and technology as poetic-communicative components to create humanistic projects and achieve maximum welfare for human beings.

2015

ROBIN MEIER, SYNCHRONICITY

The inaugural Audemars Piguet Art Commission, a major new work by Robin Meier, was unveiled at Art Basel in Basel, in June 2015. Based on the theme of synchronicity and the spontaneous emergence of cycles in nature, Meier’s installation connected disparate fields and entities by harmonizing music, fireflies, and crickets to a single beating pulse. Meier’s sound works and installations focused on natural and artificial intelligence as a form of self-organization or collective intelligence.

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THE ART WORK:

Alexandre Joly, Wild Constellations

Alexandre Joly

Alexandre Joly's practice is tied to the creation of sounds. Producing site-specific installations and performances, he combines visual and phonic elements. For Art Basel 2015, in Hong Kong, Basel, and Miami, the artist creates a new sound piece, which operates interspersed with an eco-living wall. The artist recorded natural and industrial sounds in the Valée de Joux and in the Audemars Piguet manufacture and museum, such as the wind in the trees, the ice cracking, and the ticking of a watch movement.

THE 2014 LOUNGE:

MINERAL LAB

Mathieu Lehanneur’s 2014 lounge concept "Mineral Lab" explored the themes of technology versus nature. From the use of high-tech glass cubes, to the use of real Swiss rocks of the Vallée de Joux moulded following an archaeological process and "stoneprint" technology, Lehanneur welcomed precise watchmaking "savoir-faire” to create his own, new version of nature. The 2014 Audemars Piguet booth featured a retrospective of the iconic Royal Oak Offshore 42 mm collection, alongside other important pieces from the brand’s 19th century origins until today.

2014

Strandbeests by Theo Jansen

Previewing the first major U.S. Tour of Theo Jansen’s "Strandbeests", Audemars Piguet partnered up with the Peabody Essex Museum (PEM) to present an outdoor exhibition of the "Strandbeests" during Art Basel in Miami Beach in 2014. The exhibition included the 42-foot-long Animaris Suspendisse, a reproduction of Theo Jansen’s workshop on the beach, and an exhibition of Lena Herzog’s photographs of the "Strandbeests". Daily demonstrations of the wind-powered creatures were organized along the beach.

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THE ART WORK:

Kurt Hentschläger, MEASURE

For Art Basel 2014, Kurt Hentschläger created an atmospheric film in the Vallée de Joux for Audemars Piguet. The film depicts the co-existence of nature and technology, exploring how each can inspire and affect the other. The Chicago-based Austrian artist works predominantly with time-based media, light and sound, often on an architectural scale.

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THE 2013 LOUNGE:

From Avant-garde to Icon

For Audemars Piguet’s inaugural Art Basel lounge, French designer Sebastien Leon Agneessens created an environment that introduced visitors to Audemars Piguet’s place of origin, Le Brassus. The lounge presented a selection of exceptional historic and contemporary timepieces, including highlights from the 2012 global touring exhibition, "From Avant-garde to Icon". That exhibition celebrated the 40th anniversary of Audemars Piguet’s iconic Royal Oak model, which revolutionized fine watchmaking.

SEBASTIEN LEON AGNEESSENS

French-born, Los Angeles-based artist and designer Sebastien Leon Agneessens tests the physicality and sound of space and time in folded drawings that extend to immodest lengths, paintings, and sculpture that echoes in our fingers. His body of work is grounded in an understanding of art as an instrument of provocation, delight, and questioning, as much as a representation of reality.

2013

Kolkoz, Curiosity

During Art Basel in Miami Beach 2015, Audemars Piguet presented a large-scale installation by the French artist duo Kolkoz, titled "Curiosity" – a giant inflatable sculpture floating on the warm turquoise waters of Biscayne Bay in Miami. The chalet was moored next to the decommissioned Miami Marine Stadium, a 1963 modernist masterpiece that once hosted powerboat races and was partially destroyed by a hurricane.

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THE ART WORK:

Dan Holdsworth, La Vallée de Joux

British photographer Dan Holdsworth has been engaged in a lifelong quest to explore remote geographic locations and the weather. In "La Vallée de Joux", a series presented in the Art Basel lounge in 2013, Holdsworth captured the extraordinary natural scenery of the Vallée de Joux, one of Europe’s most remote and pristine forest regions. The photographs capture the interaction between time and light, and the remote region’s cosmic relationship to time.

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