Discover our brand message “SEEK BEYOND” which celebrates Audemars Piguet’s free-spirited creativity. Join us on an inspiring journey to Le Brassus, the place that made us who we are and continues to shape our future.

Introducing sand gold, a new 18-carat gold alloy conferring rich plays of light. The result is a harmonious scene blending technical complexity with contemporary design.

Seek Beyond depicts an unleashed creativity driven by our unique mastery. A quest towards a dream where we act at every turn.



Staying true to tradition while twisting the game of time. If our timepieces are the destination, the path is what drives us. It keeps our souls young enough to imagine what could be next. It keeps our hands agile to push our mastery further. It allows us to imagine an unexplored path for watchmaking in Le Brassus, day after day.

True to our family spirit, our engineers, craftsmen and talents in our home of Le Brassus work together to create the extraordinary, timepieces and experiences that speak to people’s hearts and inspire them around the world. This spirit, born more than a century ago, unites us beyond times and geographies.