Throughout the years, Audemars Piguet watchmakers and artisans have surpassed technical and theoretical boundaries to craft ever more demanding mechanisms and ground-breaking designs.

It all starts with an idea: a new shape, a play on perspective and dimensions, the perfect harmony of lines and curves that designers sketch out, as they take the first step in a long journey to turn pioneering concept into horological reality.

These initial drawings evolve to include technical details to determine exact proportions and dimensions. Designers work hand in hand with the technical and development teams throughout the design process to factor in the technical limitations that may lie ahead and prepare the piece for the movement it will house.

Sketch of a Royal Oak Concept watch
Exploded view of a Royal Oak Concept Supersonnerie

On the basis of these primary sketches, designers move from paper to screen to draw up a three-dimensional model. The colours, materials, reflections and relief effects become increasingly realistic as designers work to scale on this virtual piece in order to hone each detail.

To complete the design process, a wax prototype is created before the technical teams can prepare the specifications for the manufacturing stage. A final prototype honed from precious materials is then crafted to perfect every detail. Only then can production of a timepiece begin.

Wax prototype of a watch strap