Drawing synergies between Haute Couture and Haute Horlogerie, photographer Harley Weir explores how a timepiece or a Couture look reflects the wearer’s personality and free-spirited attitude.
Eclectic in colour, savoir-faire, materials and style, the Audemars Piguet 2021 summer collection finds inspiration in diverse worlds to present a kaleidoscopic view of the contemporary woman.
Blending tradition with avant-garde, the variegated timepieces offer creative contrasts, from the sleek aesthetics of black ceramics to the shimmering sparkle of Frosted Gold or the vivid hues of multicoloured gemstones. These multifaceted mechanical pieces will be true statements when worn on the wrist.
The refined aesthetic of this black model in 34 mm is enhanced with pink gold accents for a subtle two-tone contrast. Timeless and versatile, the black hues will seamlessly complement the unique style of its wearer.
The 18-carat white gold case is adorned with Frosted Gold and enhanced with a Tapisserie dial in new shades of blue. This unique combination celebrates the savoir-faire and refinement at the heart of the Manufacture’s craftsmanship.
The attention to detail at the heart of these timepieces and their interplay of colours, materials and refined decorations draw inspirations from diverse worlds, including Haute Joaillerie and Haute Couture.
Developed by the Manufacture’s artisans, the dial displays a range of purple hues that dance and change in the light. The amethysts decorating the bezel match the tones of the purple dial to perfection.
My inspiration for the shoot was to think about the way the watch was made and its different materials and then think about how the woman is made, what is part of her personality, what is her character, who she is… fashion has always intrigued me as well in that sense, building your character. I love this idea that people wear part of themselves visually, so the people can show on their bodies what they desire inside.