Since its inception, Audemars Piguet has fostered creative synergies with fields as diverse as sport, pop culture, art and entertainment, at times resulting in the development of micro-mechanical wonders endowed with highly contemporary designs. Collaborations with Jay-Z (2005) and LeBron James (2013) ushered in an audience among the free-spirited youth who believe in being part of the culture of the moment. AP has since become one of the most quoted brands in rap songs.

Today, Audemars Piguet's collaboration with Cactus Jack – a powerhouse in the realms of music, merchandising and creative collaborations dedicated to driving innovation and creative freedom – continues the Manufacture's long-standing dialogue with the larger cultural world.

Highlights include the typography of the calendar and week indications, which is based on a hand-drawn model by Travis Scott. Even the hand of the day subdial at 9 o'clock takes on the shape of the Cactus Jack logo. The most visible reference, however, is the design of the moon phase at 6 o’clock that is represented by Cactus Jack's emblematic smiley face with its mouth sewn shut, whose luminescent coating glows blue in the dark. In contrast, other calendar indications feature a luminescent material that turns green at night to create a distinctive luminous effect.