Step into our AP House, an innovative and intimate concept that embodies Audemars Piguet’s forward-thinking approach to retail. Located on Cheongdam Fashion Street, AP House Seoul invites you to experience the ultimate Audemars Piguet destination in Korea, where heritage meets modernity in a six-storey flagship that combines a boutique, an AP House and a Customer Service centre under one roof. This contemporary space seamlessly blends Korean cultural elements with the brand’s Swiss roots, offering bespoke hospitality in the heart of Seoul’s upscale shopping district. Join a community where genuine connections and a shared passion for fine watchmaking are at the heart of the experience.
Audemars Piguet’s forward-thinking approach to retail. Whether you wish to discover our watches, explore AP’s universe, or simply spend time with us, our doors are always open. Designed as a timeless space for lovers of the brand, the AP House was created in collaboration with some of the Manufacture’s most loyal clients, imagining how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches. The result is a space where the comfort of home and the warmth of friendship take priority.