14 April 2026
Present at Watches and Wonders Geneva 2026 from 14 to 20 April, Audemars Piguet celebrates its horological heritage through an immersive experience at Palexpo and across the city. Inspired by legacy, the exhibition pays tribute to a rich heritage shaped by collaboration and a forward-thinking spirit.
Throughout the exhibition, visitors encounter the world of watchmaking through engaging and immersive experiences. Hands‑on and educational activities invite both enthusiasts and newcomers to explore the craftsmanship, creativity and enduring legacy of Audemars Piguet.
The exhibition highlights the historical établissage system on which the company relied in its earliest days. This collaborative production model is presented alongside the collection it inspires, as a testament to our long-standing commitment to craftsmanship and innovation.
Geneva, Palexpo
Route François-Peyrot 30, 1218 Le Grand-Saconnex
Entrance via Hall 2 and 5
From Tuesday 14 to Monday 20 April 2026
Public days: Saturday 18 to Monday 20 April 2026
We are thrilled to celebrate our shared passion and collaborative heritage with our peers at Watches and Wonders and highlight the artistry, precision and cultural significance of watchmaking both within and beyond the Salon. The experiences we have created will engage the public in new and unexpected ways. We hope you enjoy the journey!
Ilaria Resta
Chief Executive Officer, Audemars Piguet
Designed to immerse visitors in the art of watchmaking, the AP Lab brings the Manufacture’s craft to life through hands‑on experiences. Taking place from 8 April to 28 June 2026 in Geneva, it offers an accessible point of entry in the heart of the city, inviting both seasoned watch enthusiasts and curious newcomers to explore the intricacies of Haute Horlogerie.
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