21 March 2025
Created in collaboration with Dreamscape Immersive, the new virtual reality immersion The House of Wonders presents a fresh and imaginative approach to craftsmanship through a visit to the Audemars Piguet manufacture. This unique experience invites participants to step into the marvellous complexity of manufacturing miniature mechanical objects, shining a light on the numerous talented individuals involved in their conception.
After The Clockwork Forest, the first virtual reality (VR) experience launched by Audemars Piguet and Dreamscape Immersive in 2023, this second episode focuses on craftsmanship and the Audemars Piguet’s wonderful universe. In groups of six, participants are invited to follow a visionary idea symbolised by an origami bird, as they set out on a journey through the various workshops to discover the complexity that goes into manufacturing mechanical objects.
Both immersive and engaging, "The House of Wonders" allows participants equipped with VR headsets to see themselves as avatars, navigate through theses fantastic virtual settings, and act on the course of the story to conceive their own creation.
Dreamscape is a place where visitors forge unforgettable memories by diving into immersive worlds and sharing adventures they can't experience anywhere else. Our philosophy is to push the boundaries of creativity by combining cutting-edge technology with impressive content.
Walter Parkes
Co-founder and CEO, Dreamscape Immersive
Combining individual talent with the strength of the collective, this experience is inspired by the avant-garde spirit of Audemars Piguet and its founders, who for 150 years have encouraged the transmission and perpetuation of traditional local know-how through new technologies.
We invite you to visit our AP Houses and boutiques to explore a variety of Audemars Piguet timepieces and receive expert watch servicing from our skilled professionals, by appointment or walk-in.
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