07 June 2021

Audemars Piguet is delighted to inaugurate its new temporary exhibition Extraordinary Friendships at the Musée Atelier Audemars Piguet in Le Brassus, Switzerland. Part of the museum guided tour, this immersive exhibition will take visitors on an interactive journey to discover some of the enduring collaborations and friendships that have marked the history of Audemars Piguet.

Since its inception, Audemars Piguet has continuously looked beyond Haute Horlogerie for inspiration, notably in the realms of pop culture, sports, art and the entertainment industry. Over the years, the brand has developed cross-disciplinary partnerships with various celebrities and athletes.

These partnerships have not only acted as inspirational fuel, propelling the creation of innovative designs and feats of micro-mechanical precision in Audemars Piguet’s timepieces. They have also provided the brand with distinctive and enriching ways of sharing its core values through the language of emotions.

The exhibition is open until December 17, 2021.

Book your guided visit of the Musée Atelier now on our dedicated website.

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Extraordinary Friendships also presents a room inspired by Marvel’s Black Panther to coincide with the launch of the Royal Oak Concept Black Panther Flying Tourbillon limited edition celebrating the beginning of the Manufacture’s long-term collaboration with Marvel Entertainment.

This dedicated exhibit immerses visitors in an interactive environment of sound and light and takes them behind the scenes of the enduring friendship between François-Henry Bennahmias and Marvel Cinematic Universe Avenger Don Cheadle that sparked the beginning of the collaboration. An immersive paper forest inspired by the Wakandan landscape completes the experience.

Discover more about the collaboration
A statue of Black Panther in a room decorated in this theme

Most often, it is when projects thrive on friendships that they become extraordinary! Audemars Piguet was built on the friendships that artisans established among themselves in Le Brassus. These remarkable friendships have extended today to all corners of the world!

Sébastian Vivas

Heritage and Museum Director
The museum Musée Atelier Audemars Piguet in Le Brassus, Switzerland.

The temporary exhibition is included in the guided visit of the Musée Atelier which opened its door to the public in June 2020.

The Musée Atelier gives a unique perspective on the Vallée de Joux and its watchmaking history with a display of some 300 timepieces spanning over two centuries of exceptional craftsmanship. In-situ production workshops are also interwoven with the museum’s spatial experience to bring visitors in close contact with the Manufacture’s craftspeople at work.

Book your guided visit of the Musée Atelier now on our dedicated website.

Book your guided visit