Audemars Piguet is pleased to launch the fifth video of its intimate conversation series, this time talking to British photographer Dan Holdsworth. After legend athletes Lionel Messi and LeBron James describing the defining moment in their career, in this video, Dan describes what it is that fascinates him in the Vallée de Joux, birthplace of Audemars Piguet and how his photography relates to time itself.
A passion for remote locations and one obsession: the weather. These two elements define Dan Holdsworth’s work more than any other adjectives, so the selection of the Vallée de Joux, cradle of watchmaking and of Audemars Piguet as a location for his new set of shots, could not have been a better choice. "There's an interesting aspect to the nature of this landscape which, in a way, exported time around the world. I thought it was captivating, this element of technology and this very primal landscape, a powerful combination to make photographs” says Dan.
Also known as Little Siberia for its extreme weather conditions, the Vallée de Joux not only gave Dan the freedom to explore the interaction between time and light, but it also gave him the opportunity to explore a different sense of time, one that might differ from our perception and understanding. Working with long 3 hour exposures, both during daytime and at night, Dan’s work portrays the Vallée de Joux in all its glory and perfectly embodies Audemars Piguet’s philosophy: “to break the rules, you must first master them”.