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April 15, 2013 9:38:00 AM BST

ZONA MACO 2013 Sponsor & Official Timekeeper

April 15th 2013 – Audemars Piguet, the Manufacture from Le Brassus, Switzerland, has once more celebrated the beauty of art and its creators during a successful week at Zona Maco, the most important Contemporary Art Fair in Latin America, held at the Banamex Convention Center from April 10th     to the 14th of 2013 in Mexico City.

  • Zona Maco 2013
  • Zona Maco 2013
  • Zona Maco 2013

As main sponsor and official timekeeper of the fair for the third year running, Audemars Piguet was delighted to celebrate the 10th Anniversary of this art supporting platform by sponsoring the Inauguration Party that took place on Wednesday, the 10th of April at the Ex Convento de San Hipolito, part of the historical center of Mexico City. During the party, the guests were welcomed with an Audemars Piguet cocktail hour.  At midnight, the fine watchmaking brand toasted the success of Zona Maco during its past decade.

The collaboration between Audemars Piguet and Zona Maco is a natural one because of the subtle bond shared between Haute Horlogerie and Contemporary Art.  Since its foundation in 1875, Audemars Piguet has constantly explored the interface of art and craft. Established and still based in the village of Le Brassus in the Vallée de Joux, Switzerland, the cradle of fine watchmaking, the company remains today in the hands of the founding families.

This independence has always enabled Audemars Piguet to follow a singular vision of excellence, creativity and innovation. Each Audemars Piguet timepiece offers a unique conception and execution that makes it a timeless and intensely personal expression of both creative inspiration and mechanical sophistication.

“We are delighted to continue this partnership with Zona Maco. Haute Horlogerie and the Fine Arts have much in common, including a devotion to artistry, excellence and the pursuit of innovation. The story of Audemars Piguet in particular is one in which art and craft intertwine, and where the tradition of the artisan is combined with the vision of the artist,” comments François-Henry Bennahmias, CEO of Audemars Piguet.

During Zona Maco, Audemars Piguet exhibited an exceptional collection of pieces that paid homage to the savoir faire and supreme elegance of fine watchmaking.  Highlights included two versions of the 37 mm Automatic Royal Oak, both featuring, for the first time, a completely brilliant diamond set case.  For this special occasion, Audemars Piguet also displayed 8 timepieces brought in specially from its very own museum in Switzerland that narrate the history of its ladies pieces since 1883 thanks to the mastery of miniaturization and respect for one and the same fine watchmaking.