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September 9, 2011 12:00:00 AM BST

“The Art of Timeless Precision” The New Jules Audemars Collection Launch and Photography Exhibition

Hong Kong, 9th September 2011 – World renowned Swiss luxury watchmaker Audemars Piguet will host “The Art of Timeless Precision” exhibition featuring the new Jules Audemars collection and 22 photographs at Ocean Terminal Lobby, Harbour City in Hong Kong from October 5 to 9, 2011 and Shin Kong Place in Beijing from October 14 to 23, 2011.

  • ”The Art of Timeless Precision" the new Jules Audemars Collection launch and photography exhibit

  • ”The Art of Timeless Precision

    ”The Art of Timeless Precision" the new Jules Audemars Collection launch and photography exhibit

  • ”The Art of Timeless Precision

    ”The Art of Timeless Precision" the new Jules Audemars Collection launch and photography exhibit


Leveraging 136 years of luxury watchmaking and craftsmanship, Audemars Piguet’s Jules Audemars collection represents the brand’s masterpiece in horology – a creation of art that is coveted by watch and art lovers the world over. To celebrate the launch of the Jules Audemars 2011 collection, Audemars Piguet honours creativity and artistic integrity in the region by spearheading a photography competition and subsequent exhibition in Hong Kong and Beijing. The theme of the event, “The Art of Timeless Precision” captures the timeless beauty of horological mastery, its precision engineering and distinctive design. Through this photography competition, Audemars Piguet has demonstrated a strong commitment to educate the next generation by providing a platform for students while at the same time encouraging them to use their strengths and abilities to transform their ideas into masterpieces.

Mr. David von Gunten, CEO of Audemars Piguet Hong Kong and Mainland China shares his view on the exhibition, “We are very excited about this exhibition as we are incorporating the art of photography with the art of watchmaking – both of which requires a discerning level of mastery before they are considered true arts in themselves. The theme “The Art of Timeless Precision” perfectly expresses the unique synergy that the Jules Audemars collection shares with photography – timelessness and precision.”

The project is supported by high-end Swedish professional camera maker, Hasselblad, who will provide their professional cameras to students from the Savannah College of Art and Design in Hong Kong (SCAD Hong Kong) and the Beijing Film Academy in Beijing, who will be participating in the photography competition. Mr. Carsten Schael and Mr. Yu Yuntian, the two renowned photography masters who are frontrunners of today’s image making will commit one photograph each to the exhibition, drawing their inspirations from Audemars Piguet to unite the artistic talents of photography and functional aesthetics of the Jules Audemars timepiece. Furthermore, the two master photographers have conducted workshops at the two art schools to share their professional insights and valuable advice with the students to aid them in the competition.

The competition’s judging panel will include four parties: Audemars Piguet Chief Artistic Officer, Mr. Octavio Garcia, Managing Director of Shriro Hong Kong Ltd., Mr. Egon Heldner, master photographers Mr. Carsten Schael and Mr. Yu Yuntian from Hong Kong and Beijing respectively. Ten photographs from each school will be selected as finalists, and presented in exhibitions held in both Hong Kong and Beijing. Subsequently, two grand winners, one from Hong Kong and one from China, will be given an opportunity to visit the Audemars Piguet Manufacture in Le Brassus and apply their photography skills to capture a sequence of images of the splendid landscape in Vallée de Joux, the watchmaking cradle of Switzerland.

Along with the photographs, the new Jules Audemars collection will be unveiled at the exhibition. The photography exhibition will exude artistic elegance that will not only highlight Audemars Piguet’s undying commitment to art, craftsmanship and horology, but also to their social commitment to promoting art and design talent in the region.

Audemars Piguet “The Art of Timeless Precision” Exhibition

Hong Kong Exhibition
Venue: Ocean Terminal Lobby, Harbour City, Tsimshatsui, Kowloon, Hong Kong
Date: October 5-9, 2011
Opening Hours: 9:30am – 10:00pm (Open to public)

Beijing Exhibition
Venue: Shin Kong Place, No. 87, Jianguo Road, Chaoyang District, Beijing
Date: October 14 - 23, 2011
Opening Hours: 10:00am – 10:00pm (Open to public)

About The Manufacture Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

About Hasselblad Group
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions, which resulted only a few years later in the first world-renowned images taken on the moon. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energized brand. In 2002, the Hasselblad H-Camera System was introduced. With its professional lens family and unique advancements, including True Focus and instant lens correction within the Phocus software, it is the most comprehensive digital camera system of its kind available today.

About Savannah College of Art and Design (SCAD)
The Savannah College of Art and Design is a private, non-profit, accredited institution conferring bachelor’s and master’s degrees to prepare talented students for professional careers. SCAD offers more than 40 majors and more than 50 minors at distinctive locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning.
SCAD has more than 20,000 alumni and offers an exceptional education and unparalleled career preparation. The diverse student body, consisting of more than 10,000 students, comes from all 50 United States and nearly 100 countries worldwide. SCAD has garnered acclaim from respected organizations and publications, including 3D World, American Institute of Architects, BusinessWeek, DesignIntelligence, U.S. News & World Report and the Los Angeles Times. Website:

About Beijing Film Academy
The Beijing Film Academy is a full-time, higher professional school of film and art. Beijing Film Academy is the cradle of China film talent and currently the only institution specialized in film in China higher education. It has high reputation in the field of film and cultural art both in China and worldwide. Today BFA is a worldwide well known cinematic higher education institute with advanced cinematic teaching facilities, comprehensive specialties, experienced faculty, and leading innovation and academic research results. Website: