It is in the heart of the Vallée de Joux, a region that beats to the tune of complicated watch mechanisms, that everything started for Audemars Piguet in 1875.
THE VALLEE DE JOUX, CRADLE OF FINE WATCHMAKING
The Vallée de Joux, birthplace of Audemars Piguet and cradle of high-end Swiss watchmaking, is an awe-inspiring, ruggedly beautiful region nestled in the Jura Mountains, north of Geneva. The natural resources of the Vallée de Joux – specifically the forests, water, ice and rocks from which iron ore could be extracted, provided the means for the watch industry to evolve and thrive. To this very day, the raw nature of this majestic region with vibrant views of the clear night sky, has served as inspiration for watchmakers. Watch mechanisms are indeed representations of the passage of time as dictated by astronomy, and nature has always inspired the development of time measurement devices.
Where farmers mastered the unyielding environment
Historically, already towards the end of the 17th century we can witness how the farmers began dedicating their workday during such winter periods in the light filled, higher floors of their farmhouses to horological craftsmanship, transforming these agrarian dwellings into high quality ateliers for the production of watch parts such as wheels, bridges, springs, semi-precious stones, pinions and all manner of specialist parts production and assembly.
Audemars Piguet embodies the very foundations of watchmaking, as technical skills merge with excellence, a finely-tuned sense of detail is pushed to its very limits, and artistic life is breathed into a timepiece to make it a truly exceptional and unique work of art. These foundations were laid on a rare savoir-faire, which dates back to bygone days and has been handed down with the utmost dedication from generation to generation of watchmakers at Audemars Piguet's workbenches since 1875.