Made in Le Brassus

Origins

It is in the heart of the vallée de Joux, a region that beats to the tune of complicated watch mechanisms, that everything started for Audemars Piguet in 1875.

From Past To Present

Jules Louis Audemars and Edward Auguste Piguet’s wrote the first pages in the rich history of our Manufacture, a place where tradition and innovation have come together for over a century. Audemars Piguet's tale is formed by scores of men and women who from past to present have perpetuated the pioneering spirit of its founding fathers through creations that have made an indelible imprint on the art of watchmaking.

Breaking All The Rules

Audemars Piguet entered the annals of horological history in 1972, when it overturned all prevailing codes with the Royal Oak, a timepiece beyond compare. Its selfwinding movement with a central rotor is the thinnest in the world, while the piece boasts an octagonal bezel held by eight hexagonal screws, a dial adorned with a "Tapisserie" guilloché or engine-turned pattern, and a bracelet perfectly integrated into the case.

Audemars Piguet Worlds First

AUDEMARS PIGUET IS MORE THAN A COMPANY. IT REMAINS AN INDEPENDENT FAMILY BUSINESS ESTABLISHED IN AND STILL OPERATING LE BRASSUS, THE CRADLE OF THE FINE WATCHMAKING.

Tradition and avant-garde are inextricably intertwined at Audemars Piguet, as they unite with a passionate drive to keep alive the ancient savoir-faire that has been handed down across the generations to create exceptional timepieces and pen the horological legends of tomorrow. The Manufacture has already made its mark on watchmaking in this third millennium with its direct-impulse escapement and the use of forged carbon to make watch cases. Many chapters of history remain to be written and the pieces that come to life today in Audemars Piguet’s workshops, the very place where the founding fathers took up tools in 1875, may one day be exhibited in its museum, side by side with the masterpieces crafted by the architects of the brand and their ancestors.

Audemars Piguet Woman

Over the last two centuries the manufacture has been crafting timepieces with the AUDEMARS PIGUET woman in mind. A strong independent and self assured woman whose social status and position in society has evolved throughout the years.

As horologists mastered techniques to downsize clocks, a novel world of portable timekeepers seduced men and women alike. To possess the very latest technology and have it personalized with decorations that reflected the lifestyle and tastes of its buyer, would become a sign of distinction and status for wealthy women in the 18th and 19th centuries. The finest craftsmen and enamelers were deployed to decorate the diminutive surfaces of pocket watches whilst gemsetters set precious stones in the brooches, bracelets and pendants that shielded their valuable mechanisms.
Historical documents and ledgers reveal that Audemars Piguet started producing watches for women as early as 1883. Mirroring the zeitgeist of each passing epoch, Audemars Piguet’s initial quest was to miniaturize and feminize watches. Models with complicated chiming minute repeaters -doubling up as dainty Belle Époque brooches- appeared in the 1890s followed by graceful Art Nouveau watches swathed with swirling floral motifs.