To break the rules, you must first master them. Over the years we’ve developed friendships with some of the world’s amazing people and organizations. They come from different fields, but they share our love of creativity and independence.
We accompany Serena Williams in her quest for a 23rd career major victory.
Serena Williams won her grass-court London campaign to secure her 22nd career grand slam victory and equal the record held by Steffi Graff. This is also a 7th victory there which represents her highest number of wins for a specific grand slam tournament as she counts 3 wins on the red clay of Paris, and 6 on each of the hard courts of Melbourne and New York.
If you can meet with Triumph and Disaster and treat those two impostors just the same
Inspired by a verse from Rudyard Kipling’s “If” poem written on the wall of the Center Court players’ entrance - “If you can meet with Triumph and Disaster and treat those two impostors just the same” -, we are proud to accompany Serena Williams in her quest for victory with a few more lines from the same poem in a new beautiful campaign.
After becoming a fixture on the big screen with the critically and commercially acclaimed “Slumdog Millionaire”, Freida Pinto was nominated for “Best Supporting Actress in a Motion Picture” for her role at the 2009 BAFTA Awards. The movie itself won 8 Academy Awards including “Best Motion Picture” and had another 100 wins and 51 nominations.
In addition to Freida’s successful acting career, in July, 2012, Pinto joined Plan International’s “Because I am a Girl” campaign as their global ambassador. “Because I am a Girl” is Plan's global initiative that creates sustainable projects in developing countries to give girls access to clean water, food, healthcare, education, and protection from violence and exploitation. As the face of Plan’s “Because I Am a Girl” campaign, Freida is advocating for the rights of women and girls around the globe to claim a brighter future.
Well-known for his powerful one-arm backhand and his emotive game on the court, "Stan the Man" has enjoyed a triumphant season in 2014. He confirmed in 2015 by winning his second Grand Slam tournaments last June while defying the odds, he won his first French Open.
However, not many people know that he is also a serious watch lover who has naturally joined Audemars Piguet.
One of the world's best cricket players
Sachin Tendulkar is considered to be one of the greatest batsmen of all time. This immensely popular and exceptionally talented Indian cricket player is a record breaker and a peerless champion. Since his first selection to the Indian national team when he was just 15 years old, Sachin Tendulkar has racked up performances. His notable accomplishments include the only batsman in the history of cricket to have scored 100 international centuries, first cricketer to score a double hundred in ODI cricket and he was part of the 2011 World Cup winning side.
One of the world's best racing drivers, seven-time World Champion
Michael Schumacher is unquestionably the greatest driver in the history of Formula 1 motor-racing : seven world championship titles with a total of 91 victories, 68 pole positions and 154 Grand Prix podium finishes – simply unparalleled records. Michael Schumacher is famous for his sense of meticulousness, both in his work with the engineers and also in his ability to race against every second.
Royal Oak Concept Laptimer Michael Schumacher
An Ambassador since 2010, fascinated by the technology and craftsmanship that go into our watches, Michael set the challenge for Audemars Piguet to create a mechanical wristwatch which would make it possible to measure and record an extended series of consecutive lap times. The development of the Royal Oak Concept Laptimer Michael Schumacher perfectly corresponds to the spirit of determination and innovation on which he built his career.
QE II Cup
The QEII Cup race was established in 1975 to commemorate the visit of the Queen Elizabeth II and the Duke of Edinburgh, Prince Philip to Hong Kong. Over the years, the QEII Cup has evolved into a remarkable annual racing highlight that attracts worldwide attention.
Audemars Piguet has been the title sponsor of the QEII Cup since 1999, unveiling some Limited Edition timepieces to mark this spectacular racing milestone. These exquisitely crafted models perfectly showcases the brand’s pursuit of excellence, exclusivity and innovation under all circumstances.
Its very name evokes the grandeur of immortal Russia. The Bolshoi is not just a theatre. It is one of the cardinal points of world culture. Since its foundation in 1780, this venue has seen it all, yet without ever losing an ounce of its vast artistic tradition.
Partner to the Bolshoi since 2009, Audemars Piguet has created a Jules Audemars extra-thin special series featuring an openworked rotor engraved with an effigy of the famous building. A landmark model reflecting a proud history.
Photos by Pyotr Ushanov & Damir Yusupov