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  1. Our ambassadors


One of the world's best racing drivers,
seven-time World Champion

Michael schumacher
Defining Moment A pioneer for the young generations
Michael Schumacher

Daring solutions result
in greater functionality

Does he require any introduction? Michael Schumacher, “Schumi” to his fans, is unquestionably the greatest driver in the history of Formula 1 motor-racing. The German star’s awards are worthy of the highest praise: seven world championship titles with a total of 91 victories, 68 pole positions and 154 Grand Prix podium finishes – simply unparalleled records. Michael Schumacher is famous for his sense of meticulousness, both in his work with the engineers and also in his ability to race against every second.

An Ambassador since 2010, fascinated by the technology and craftsmanship that go into our watches, Michael set the challenge for Audemars Piguet to create a mechanical wristwatch which would make it possible to measure and record an extended series of consecutive lap times. The development of the Royal Oak Concept Laptimer Michael Schumacher perfectly corresponds to the spirit of determination and innovation on which he built his career.

More than just an exceptional driver, Michael Schumacher is a legend in the realm of motorsports.

  • Michael Schumacher
  • Michael Schumacher
  • Michael Schumacher
  • Michael Schumacher
  • MIchael Schumacher

Our ambassadors

To break the rules, you must first master them. Over the years we’ve developed friendships with some of the world’s amazing people and organizations. They come from different fields, but they share our love of creativity and independence.

Our Partnerships