To break the rules, you must first master them.Our Savoir-Faire

Over 135 years ago Jules Louis Audemars and Edward Auguste Piguet showed the world that their unmatched dedication to excellence would stand apart, even in a valley filled with the finest watchmakers in the world. Today the enduring strength of the firm lies on the six fundamental values established by the founders: Respect, Integrity, Exclusivity, Inspiration, Passion, and Sophistication. Together these values are perfected and revealed through the Savoir-Faire that is truly unique to Audemars Piguet.