Beauty of art celebration
The collaboration between Audemars Piguet and Zona Maco is a natural one because of the subtle bond shared between Haute Horlogerie and Contemporary Art. Haute Horlogerie and the Fine Arts have much in common, including a devotion to artistry, excellence and the pursuit of innovation. The story of Audemars Piguet in particular is one in
which art and craft intertwine, and where the tradition of the artisan is combined with the vision of the artist. Since its foundation in1875, Audemars Piguet has constantly explored the interface of art and craft. Established and still based in the village of Le Brassus in the Vallée de Joux, Switzerland, the cradle of fine watchmaking, the company remains today in the hands of the founding families.
Haute Horlogerie and the Fine Arts have much in common, including a devotion to artistry, excellence and the pursuit of innovation.
To break the rules, you must first master them. Over the years we’ve developed friendships with some of the world’s amazing people and organizations. They come from different fields, but they share our love of creativity and independence.