Audemars Piguet, Associate Partner of Art Basel

Since its 1875 founding in Le Brassus, Audemars Piguet has consistently explored the interface between the intertwining worlds of arts and crafts in its ongoing quest to combine artistic excellence and technical mastery. It now highlights these inseparable ties as Associate Partner and “Time of Art Basel” at the shows held in Hong Kong (May), Basel (June) and Miami (December), where the Manufacture hosts visitors in an exclusive Lounge at the heart of the world’s premier art show for modern and contemporary works.

As an avant-garde pioneer of the watchmaking art, Audemars Piguet will be organising original exhibitions showcasing exceptional timepieces and happenings featuring top-rate artists. This legitimate partnership is entirely in tune with the brand’s previous involvements in other major contemporary art shows (Zona Maco, ARCOmadrid) and echoes the resounding success of the “From Avant-Garde to Icon” itinerant exhibition held in six cities around the world to celebrate the 40th anniversary of the Royal Oak in 2012.

This legitimate partnership is entirely in tune with the brand’s previous involvements in other major contemporary art shows

  • Art Basel
    'Courtesy of Art Basel - gb agency, Paris'
  • Art Basel
    'Courtesy of MCH Messe Schweiz (Basel) - New Exhibition Hall (Hall 1) - 'City Lounge' by Swiss architects Jacques Herzog & Pierre de Meuron'
  • Art Basel
    'Courtesy of Art Basel - Boers Li Gallery, Beijing'

Our ambassadors

To break the rules, you must first master them. Over the years we’ve developed friendships with some of the world’s amazing people and organizations. They come from different fields, but they share our love of creativity and independence.

Our Partnerships