May 28, 2014 8:12:00 AM BST

Audemars Piguet Announces a New Major Art Commission

Overseen each year by an internationally renowned guest curator invited by the brand, this new commissioning programme will support the creation of one major artwork annually by an emerging or midcareer artist.

  • Art Basel 2014
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Audemars Piguet is delighted to announce the launch of the annual Audemars Piguet Art Commission. Overseen each year by an internationally renowned guest curator invited by the brand, this new commissioning programme will support the creation of one major artwork annually by an emerging or midcareer artist. The artwork will emphasise the visual and conceptual expression of complexity, precision, and creativity. Audemars Piguet will not only provide the monetary support to develop and present each project, but it will also help the selected artist by providing access to advanced tools, craft expertise and the sophisticated technology necessary to realise the work.

The commissions will be unveiled on a rotating basis at the three international locations of Art Basel in Hong Kong, Miami Beach and Basel, where Audemars Piguet has, since 2013, been an Associate Partner. The selected artist will be announced later this year with the first work to be unveiled at the Art Basel show in Basel in 2015.  The annual commissions are expected to tour after their Art Basel debut, and, where possible, they will be exhibited at Audemars Piguet’s home in the Vallée de Joux, in Switzerland.

For each annual commission, a shortlist of artists will be invited to Audemars Piguet’s home in Le Brassus to learn about the brand’s 140-year tradition of precision, expert craftsmanship and innovation. The selected artist will work with the guest curator and Audemars Piguet on realising the work.

The new Audemars Piguet Art Commission will become a key piece of Audemars Piguet’s expanding activities in the sphere of contemporary art. In 2013, Audemars Piguet became an Associate Partner of Art Basel, the world’s leading show for contemporary art. In May 2014, at Art Basel’s show in Hong Kong, Audemars Piguet unveiled a new stand in the Collectors’ Lounge created by leading French designer Mathieu Lehanneur as well as a new piece by Austrian video artist Kurt Hentschläger and an exhibition of exceptional historic and contemporary timepieces, including a display of four new models of the Royal Oak Offshore in 42 mm. The new lounge will be presented at Art Basel in Basel from June 19 – 22, 2014, and Art Basel in Miami Beach December 4 – 7, 2014. 

Commenting on the new commissioning project, Jasmine Audemars, Chairwoman of the Board of Directors said, “We are delighted to announce details of the Audemars Piguet Art Commission and to build on our role of Associate Partner of Art Basel with a further commitment to supporting the arts. We look forward to bringing artists to the Vallée de Joux, the home of Audemars Piguet since 1875 to experience its special culture and sense of history and are excited to see how our tradition of haute horology and fine watchmaking might inspire contemporary artistic practice.”