Artist, Guillermo Mora (Alcalá de Henares, 1980), represented by the Formato Cómodo Gallery, is the winner of the 2nd Audemars Piguet prize for the creation of a work of art, which will be exhibited during the ARCOmadrid 2014 Fair, from 19th to 23rd February, in the Audemars Piguet space in the VIP Area.
The jury, comprised of Ángeles González Sinde, scriptwriter and ex-Minister of Culture; Carlos Urroz, director of ARCOmadrid; Laura Revuelta, chief editor of ABC Cultural; Marga Paz, director of the Association of Friends of the Museo Nacional Centro de Reina Sofía, Octavio García, Audemars Piguet’s Chief Artistic Officer and Soledad Lorenzo, gallery owner, emphasised the particularly high quality of the almost 50 projects presented by galleries and artists from around the world.
Guillermo Mora, a Madrid native, was awarded the prize of 15,000 Euros for his “cr_O_ma” project. The jury highlighted, "this piece of art demonstrates new ways of using colours, paint and sculpting; an impressive piece from a very promising young artist". Following the competition’s brief, Guillermo’s work was able to perfectly portray the spirit of the new women’s campaign launched in September 2013 and to capture the brand’s slogan: “There are exceptions to every rule”.