Audemars Piguet’s CEO, François-Henry Bennahmias, commented: “Audemars Piguet is proud to have been one of the 13 prestigious Haute Horology brands participating in the first edition of Watches & Wonders. We firmly believe that this event can provide an excellent platform for us to further introduce the brand’s origins, passion, artistry and craftsmanship to the Asian markets.”
Exclusively for Watches & Wonders 2013, Audemars Piguet launched the Millenary Minute Repeater and almost simultaneously to its worldwide launch in Miami, unveiled the Royal Oak Offshore Chronograph LeBron James, a limited edition for the twice NBA champion and Audemars Piguet Ambassador. Visitors also had the opportunity to see an impressive collection of historical pieces brought over from Audemars Piguet’s private museum situated in Le Brassus, which perfectly demonstrates the innovation, history and tradition of the Maison.
The brand’s stand was a representation of its new boutique concept launched this year, which aim, is to bring the Manufacture to the boutique. Origins and exclusive relationships are at the centre of the customer brand experience and come through compelling content as well as powerful storytelling while reflecting Audemars Piguet’s unique energy and own personality. The lounge area, the watchmaker’s corner and the timepieces windows are all part of the experience while the wooden interior and lighting are reminiscent of the Vallée de Joux, the cradle of the brand.
On September 26th, International star Mr. Donnie Yen and Dr. Francis Choi, founder of Early Light International (Holdings) Limited, paid a visit to the Audemars Piguet lounge along with their family. Fascinated by the watchmaker’s bench and the dial making machine they were also given a private tour of the stand and current timepiece collection.
Watches & Wonders 2013 has been crowned with success on its inaugural show and has been attended by many collectors and connoisseurs from all of Asia making it the first pan-Asian Salon of Haute Horology.