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September 27, 2013 2:39:00 PM BST

Audemars Piguet Celebrated Brand ambassador LeBron James on the launch of his new watch

NBA Star Represents Renowned Swiss Watch Brand on International Stage and Collaborated on Exclusive Limited-Edition Watch

  • Lebron James
  • Lebron James
    François-Henry Bennahmias & LeBron James
  • Lebron James
  • Lebron James
  • Lebron James
    François-Henry Bennahmias, LeBron James, Nicole Murphy & Michael Strahan
  • Lebron James
    Royal Oak Offshore Chronograph LeBron James

Joining celebrated four-time NBA MVP LeBron James were François-Henry Bennahmias, CEO of Audemars Piguet and Xavier Nolot, CEO of Audemars Piguet (North America) as well as Kourtney Kardashian & Scott Disick, Michael Strahan & Nicole Murphy, NBC Today Show’s Jill Martin, the Fugees Pras Michel, Tinie Tempah,  Flo Rida with music provided by DJ Mick.

Audemars Piguet announced the appointment of LeBron James as a global brand ambassador in 2011.  Audemars Piguet, the world's oldest watch manufacturer still in the hands of its founding families chose LeBron for his commitment to excellence, skilled technique and unwavering generosity - values shared by these two legends.  Today marks the official launch and unveiling of his namesake timepiece.

James is part of an elite roster of brand ambassadors including race car icon Michael Schumacher, international football star Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as, Graeme McDowell, Ian Poulter and Lee Westwood.

The party at the Herzog & de Meuron designed 1111 Lincoln Road was the perfect backdrop for the state-of-the art video specially created for the evening. The video culminated with LeBron driving a sports car into the party to the delight of the 350 guests in the audience.

Picture credits to, World Red Eye.