Hens Bagijn, CEO of Audemars Piguet Northern Europe, says the decision to hold a golf tournament is totally in line with the brand spearheads: ‘Audemars Piguet focuses on contemporary art and golf, as these are areas where we can give optimal expression to the values of the brand. Passion and precision, technology and art, directed and controlled by perfect discipline, are the distinctive characteristics of Audemars Piguet and golf. The Audemars Piguet Golf Trophy will enable us to give golf a permanent place in the experience of the brand in the Netherlands.’
All guests, including René Froger, Henk ten Cate and Frank de Boer share enthusiasm about golf and the traditional approach of high-end watchmaking. This special day proved the brand philosophy ‘To break the rules, you must first master them.’
Eighty guests ventured onto the course for the first Audemars Piguet Golf Trophy in the Netherlands. The members of the selected company were individually challenged according the Stableford rules in the presence of Darren Clarke, Northern Ireland’s best-known professional golfer and Audemars Piguet’s Ambassador. The day was opened by Audemars Piguet’s Hens Bagijn and Marcel Welling, CEO of The International.
Commenting on his partnership with Audemars Piguet, Darren Clarke said: ‘Audemars Piguet represents an emotional experience that has been carried on for generations. The close connection with the family of the famous Manufacture shows that Audemars Piguet is justifiably one of the best, if not the best watch brand in the world.’
The exclusive event was held at The International, a unique location. The course was designed in association with top golfer Ian Woosnam (Ryder Cup Captain and winner of the US Masters). Differences in elevation of up to 14 metres, water hazards, unique perspectives and wonderful lines of sight give the course an international allure and offer a unique experience to every golf enthusiast.