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August 31, 2013 9:46:00 AM BST

Audemars Piguet launches new female advertising campaign

The Audemars Piguet woman and her spirit of independence captured in a powerful new image and selling line.

  • Woman Campaign
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The campaign features stunning images of supermodel Anouck Lepère and introduces a new brand line “There are exceptions to every rule” reflecting the spirit of independence cherished by the brand and its customers. It is the complementary feminine interpretation of the powerful brand campaign launched last year featuring the tag line: “To break the rules you must first master them” and will run alongside the current product and institutional campaigns starting September 2013.

“Audemars Piguet appeals to strong-minded, independent women, who appreciate progressive beauty, craftsmanship and heritage. These values keep driving the brand’s vision through time, they are the soul of Audemars Piguet and we feel this new advertising campaign captures the essence of our brand” said Francois-Henry Bennahmias, CEO of Audemars Piguet.

AN ELEGANT BLEND OF THE TIMELESS AND THE DARING

  • AUDEMARS PIGUET WOMAN

    Royal Oak SELFWINDING

    Selfwinding watch with date display and centre seconds. 18-carat pink gold case, silvered dial, 18-carat pink gold bracelet.40 brilliant-cut diamonds; ~0.90 carat (bezel).

    View Details
    Reference 15451OR.ZZ.1256OR.01 Thumbnail

    Selfwinding Manufacture Calibre 3120

    Selfwinding Manufacture Calibre 3120, front
    Front
    Selfwinding Manufacture Calibre 3120, back
    Back
  • AUDEMARS PIGUET WOMAN

    Royal Oak SELFWINDING

    Selfwinding watch with date display and centre seconds. Stainless steel case, black dial, stainless steel bracelet. 40 diamants taille brillant; ~0.90 carat (lunette)

    View Details
    Reference 15451ST.ZZ.1256ST.01 Thumbnail

    Selfwinding Manufacture Calibre 3120

    Selfwinding Manufacture Calibre 3120, front
    Front
    Selfwinding Manufacture Calibre 3120, back
    Back
  • AUDEMARS PIGUET WOMAN

    Jules Audemars SMALL SECONDS

    Hand-wound watch with small seconds

    View Details
    Reference 77251OR.ZZ.1270OR.01 Thumbnail

    Calibre 3090 Manufacture

    Calibre 3090 Manufacture, front
    Front
    Calibre 3090 Manufacture, back
    Back
  • AUDEMARS PIGUET WOMAN

    Royal Oak QUARTZ

    Quartz watch with date display. 18-carat pink gold case, silvered dial, white strap. 40 brilliant-cut diamonds; ~0.71 carat (bezel)

    View Details
    Reference 67651OR.ZZ.D010CA.01 Thumbnail

    Calibre 2713

    Calibre 2713, front
    Front
    Calibre 2713, back
    Back
  • AUDEMARS PIGUET WOMAN

    Royal Oak Offshore CHRONOGRAPH

    Selfwinding chronograph with date display and small seconds at 6 o'clock. Stainless steel case, silvered dial, white strap. 32 brilliant-cut diamonds, ~1.25 carats.

    View Details
    Reference 26048SK.ZZ.D010CA.01 Thumbnail

    Selfwinding Calibre 2385

    Selfwinding Calibre 2385, front
    Front
    Selfwinding Calibre 2385, back
    Back

Audemars Piguet has been developing timepieces and movements dedicated to women since 1883, and has consistently treated women to exceptional creations designed to mirror their attitude and femininity. Today, Jasmine Audemars, Chairwoman of the Board of Directors, is the only woman heading a major watch manufacturer. She incarnates the values of the brand and stands for the bold spirit of independence and female empowerment expressed in the new campaign.

According to Tim Sayler, Audemars Piguet Chief Marketing Officer: “Audemars Piguet’s modernity is again at the centre of this new advertising campaign. We wanted to portray the Audemars Piguet woman with her unique sense of beauty and elegance, and especially her strong character and attitude. She appreciates our history and craftsmanship, but is clearly a woman of today and tomorrow who defies convention and likes to follow her own path. Just like our watches, the Audemars Piguet woman is exceptional in every sense. We think this iconic image also represents an exception in the world of female watch advertising.”