The quest of timekeeping and miniaturisation not only inspired Audemars Piguet’s watchmakers but rapidly spread through the entire industry and took hold of creativity and skills, to the point it became an obsession and this for a good reason – ‘the greater the challenge, the better’. A philosophy that until today drives truly skilled craftsmen.
At the rise of the 20th century, creating accurate movements was not challenging enough anymore. Arranging parts in as little space as possible, making them keep time properly and adding complications of all styles became the new rule of the game.
In a time when timepieces were tucked deep in waistcoat pockets, the watchmakers excelled in concealing their marvels inside jewellery pieces reserved for ladies. Exclusive brooches, pendants, handbag watches and other treasures have survived the test of time and are now part of the Audemars Piguet heritage collection.