July 8, 2013 9:12:00 AM UTC

Audemars Piguet 34th street heliport domination program Summer 2013 season new graphics installation

Swiss Haute Horology brand Audemars Piguet continues its successful partnership with Roaring Thunder Media, the premier source for private jet terminal advertising, in the creation of an innovative media program

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Swiss Haute Horology brand Audemars Piguet continues its successful partnership with Roaring Thunder Media, the premier source for private jet terminal advertising, in the creation of an innovative media program. For the third consecutive year this custom-tailored “domination program” gives Audemars Piguet the opportunity to be featured exclusively on all interior and exterior signage, as well as on a state ­of-the-art digital monitor at New York City's highly-trafficked East 34th Street Heliport operated by Atlantic Aviation where 60,000 passengers are expected to pass through during the summer travel season.

“Our clientele is well-travelled. Working on such partnerships helps us reach our customers”, says Xavier Nolot, CEO for Audemars Piguet (North America) Inc.

Roaring Thunder Media’s domination program for Audemars Piguet includes five backlit interior static duratrans, a state-of-the-art digital monitor presenting video of the brand’s iconic Selfwinding Royal Oak, and four Royal Oak wall clocks in terminal. The program also features tarmac signage on five heliport bays – three with white Audemars Piguet (AP) logos and the remaining two have images of the brand new ceramic Royal Oak Offshore Diver and the Royal Oak Offshore 44mm in stainless steel.

The 34th Street Heliport is just one of many examples of the brand’s relationship with aviation.  Audemars Piguet clocks are located in eighty six Delta Air Lines Sky Club lounges throughout the United States and internationally, at NetJets locations in Woodbridge, NJ, Beverly Hills and New York City, and seventy two Roaring Thunder Media FBOs nationwide. Audemars Piguet is also the Official Timekeeper of the prestigious Liberty National Golf Club in New Jersey and of twenty one Four Seasons Hotels in the United States, Canada, Mexico and Latin America. The brand’s Royal Oak clocks are also aboard The World by Residensea.