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June 20, 2013 3:20:00 PM BST

Audemars Piguet Ambassador LeBron James crowned two-time NBA Champion

Audemars Piguet congratulates its Ambassador LeBron James who captured the NBA championship and was elected as the NBA Finals’ MVP (Most Valuable Player) for the second year in a row.

  • LeBron James
    LeBron James
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LeBron James is one of these people who seem to not only express excellence in themselves, but have the ability to become symbols of achievement, integrity, leadership in a larger world. He was at his absolute best in the decisive Game 7 of the NBA Finals, scoring 37 points, grabbing 12 rebounds and controlling everything, as his team won the title with a 95-88 win over the San Antonio Spurs. He hit a key 19-foot jump shot with 27 seconds left, then stole the ball and made a pair of free throws with 23 seconds remaining to seal the victory.

Considered by many to be one of the most talented, powerful and accomplished players of all time, LeBron James has continued to work hard on improving his jump shots. After clinching victory last night, he was praised by his coach and commentators for his work ethic and hitting those shots to make the difference in the biggest games at the biggest moments.

LeBron James writes one of the most impressive pages in basketball history over the past 18 months, with consecutive regular-season Most Valuable Player awards, consecutive NBA titles and consecutive NBA Finals MVP trophies bracketing an Olympic gold medal. He becomes the third player in league history after Michael Jordan and Bill Russell to win back-to-back Finals MVP and regular-season MVP awards. "This is what it's all about," James said. "I came here to win championships and to be able to go back to back, two championships in three years, so far, it's the ultimate."

LeBron James perfectly embodies Audemars Piguet’s brand philosophy “to break the rules, you must first master them”. Striving for perfection and passionate for the game, he constantly reinvents and raises the bar for himself.