Constantly seeking perfection, cultivating an eye for detail, applying the latest technological innovation to an art anchored in long tradition, Audemars Piguet and Ladycat pursue the same goal.
2012 was the year of renewal for the catamaran which traded its fuchsia pink for even more original colours - black, bronze (which became gold in 2013) and green - and a strong graphic style reflecting a new mixed crew. The boat now welcomes on board Dona Bertarelli as skipper/helmsman, as well as multihull specialists such as Yann Guichard, but also Billy Besson, Arnaud Jarlegan, Emanuelle Roll, Devan Le Bihan, Marie Riou and Nicolas Débordès.
"These changes express the will to go even further and the maturity acquired over the past few years," explains Dona Bertarelli. As for the name, "there was no need to change it. Ladycat is my project and reflects what I am and the values I want to pass on. For five years, more than 20 female navigators were able to express their passion and some of them have even been able to make a living from it. This is still the case, even though the project has moved towards a mixed crew, less through our determination than by obligation."
2013 also saw two new timepieces join the prestigious Royal Oak Offshore chronograph collection, in the boat's colours. Like the boat, Audemars Piguet has always offered women exceptional instruments, designed to give them a highly accurate and enhanced image. Every watch, through its complexity and features, has always reflected Audemars Piguet's willingness to magnify women. The Audemars Piguet archives are full of real treasures that reveal the modernity the house has shown in making the production of movements its speciality, including very small movements and the use of watchmaking complications which were very rapidly integrated into women's watches. A real expert in its art for the past 138 years, Audemars Piguet, still owned by the founding families and established in Le Brassus - the cradle of Fine Watchmaking in Switzerland - has been able to transcend its watch designs over the years.
In the world we live in, we could ask ourselves where do the aspirations, desires or ambitions of women come from. Last century, they were able to win fundamental rights, like that of having the time, now self-evident today, but for a long time the preserve of men and ladies of the court and of power. Nowadays, they approach time without constraint, as an art of living. Women have made timepieces their allies, allowing them to assert their independence, to state without words but with clarity the essential facets of their personality.