Joining Audemars Piguet’s Chief Marketing Officer Tim Sayler and Michael Schumacher were internationally acclaimed guests including designers Jette Joop and Anna von Griesheim, photographer Tom Lemke, opera singer Nadja Michael as well as well-known German celebrities, model Alessandra Pocher, actress Cosma Shiva Hagen, TV presenter Annabelle Mandeng and art collector Christian Boros.
The rough industrial building of the Kraftwerk was specially transformed to host the launch of Audemars Piguet’s new timepiece. A reception area on the ground floor separated by light installation housed the reception cocktail while the dinner was held on the upper floor of the building. During diner, guests enjoyed a projection of a video mapping telling the story of two worlds, watchmaking and car racing being merged to create the Royal Oak Offshore Chronograph Michael Schumacher.
With the launch of its limited edition, Audemars Piguet has the pleasure to release the 3rd video of the Defining Moment Series. Michael Schumacher speaks about how it all started, his journey in the motor racing industry and the defining moment in his career.