July 18, 2012 8:29:00 AM UTC

The East 34th Street Heliport with new Audemars Piguet graphics

Luxury Swiss watchmaker Audemars Piguet continues its partnership with Roaring Thunder Media, the premier source for private jet terminal advertising, in the creation of an innovative media program.

  • Audemars Piguet continues to dominate New York City with new graphics installation at 34th street heliport
  • Audemars Piguet continues to dominate New York City with new graphics installation at 34th street heliport
  • Audemars Piguet continues to dominate New York City with new graphics installation at 34th street heliport
  • Audemars Piguet continues to dominate New York City with new graphics installation at 34th street heliport
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Luxury Swiss watchmaker Audemars Piguet continues its partnership with Roaring Thunder Media, the premier source for private jet terminal advertising, in the creation of an innovative media program. For the second year this custom-tailored “domination program” gives Audemars Piguet the opportunity to be featured exclusively on all interior and exterior signage, as well as on a state-of-the-art digital monitor at New York City's highly-trafficked East 34th Street Heliport operated by Atlantic Aviation.

“As a company we continually look for brand positioning that precisely targets our well traveled clientele,” says Frederick Martel, VP of Marketing for Audemars Piguet. “We know for certain that anyone flying in and out of the 34th Street Heliport is a potential client, so we consider ourselves extremely fortunate to find such a strategic and exclusive location in the heart of New York City.”

Roaring Thunder Media’s domination program for Audemars Piguet includes five backlit interior static duratrans, a state-of-the-art digital monitor, an exterior vinyl building wrap featuring the Royal Oak Offshore 44mm, and four Royal Oak wall clocks in-terminal.  The program also features tarmac signage on five heliport bays – three AP logos and images of the Extra-Thin Royal Oak Tourbillon in stainless steel, and the Royal Oak Chronograph in rose gold that commemorate the brand’s iconic design for its the 40th anniversary.

The 34th Street Heliport is just one of many examples of the brand’s relationship with aviation.  Audemars Piguet clocks are located in 36 Delta Air Lines terminals throughout the United States and internationally, at NetJets headquarters in Columbus, Ohio, and seventy-two Roaring Thunder Media FBOs nationwide.  Audemars Piguet is also the Official Timekeeper of Liberty National Golf Club in New Jersey and of the Four Seasons Hotel.  The brand’s Royal Oak clocks are also located in the Loews Regency Hotel in New York City and aboard The World by Residensea.