May 7, 2012 10:35:00 AM UTC

ZONA MACO, 2012. Sponsor and Official Timekeeper

Audemars Piguet, the Manufacture from Le Brassus, Switzerland, has once more celebrated the beauty of art and its creators during a successful week at Zona Maco, the most important Contemporary Art Fair in Latin America, held at the Banamex Convention Center from April 18th to the 23rd of 2012 in Mexico City.

  • ZONA MACO, 2012. Sponsor and Official Timekeeper
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
    Arturo Elena
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
  • ZONA MACO, 2012. Sponsor and Official Timekeeper
RSS

A main sponsor and official timekeeper of the fair for the second year running, Audemars Piguet was delighted to have renowned fashion illustrator, Arturo Elena, as their guest and collaborator.

The artist and brand worked together this year to praise the fabulous country of Mexico while also celebrating the 40th Anniversary of Audemars Piguet’s iconic watch, the Royal Oak.  Along with the collection of the “Twelve Moments of an AP Woman”, two special illustrations were created and revealed depicting today’s fashionable Mexican woman and man wearing the emblematic Royal Oak models.  Both characters live in an unparalleled composition featuring a complicated Audemars Piguet movement fused with an Aztec calendar.

Art lovers, collectors and aficionados of the brand had the opportunity to admire the collection of illustrations along with 23 unique time pieces brought in from Le Brassus for the special occasion.  The pieces varied between this year’s novelties, complications and eye-catching gem-set watches such as the Royal Oak Offshore Full Pavé which is entirely set with baguette-cut diamonds (~47.20 carats).

Amongst them were also the Openworked Extra Thin Royal Oak, 1 of 40 Limited Edition pieces made for the 40th Anniversary of the Royal Oak; the Extra Thin Royal Oak that features the same prestigious stainless steel case which still makes waves today; and the Extra Thin Royal Oak Tourbillon, a symbolic complication and specialty of the house which aims in compensating the effects of gravity on the escapement. 

The Audemars Piguet and Zona Maco partnership is built on a natural basis emphasizing the subtle bond shared between Haute Horlogerie and Contemporary Art; the ingenuity during the creative process, the craftsmanship behind each piece, the artist’s soul behind each project; the thread that moves all with the same mission to create an artistic piece.