March 19, 2012 6:05:00 AM UTC

ZONA MACO, 2012 Sponsor & Official Timekeeper

Audemars Piguet announces its participation as a sponsor and official timekeeper for the next five years of Zona MACO, one of the most important contemporary art shows in Latin America, taking place at Centro de Exposiciones Banamex from the 18-22 of April, 2012.

  • ZONA MACO, 2012 Sponsor & Official Timekeeper
    Audemars Piguet, promoter of new words in contemporary art, presents “Twelve moments of an AP Woman” by Arturo Elena
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Audemars Piguet announces its participation as a sponsor and official timekeeper for the next five years of Zona MACO, one of the most important contemporary art shows in Latin America, taking place at Centro de Exposiciones Banamex from the 18-22 of April, 2012.

The collaboration of Audemars Piguet and Zona Maco was a natural one because of the subtle bond shared between Haute Horlogerie and Contemporary Art: the ingenuity during the creative process, the craftsmanship behind each piece, the artist’s soul behind each project; the thread that moves all with the same mission to create an artistic piece.

Audemars Piguet, promoter of new words in contemporary art, presents “Twelve moments of an AP Woman” by Arturo Elena, an exhibition of fashion illustrations inspired by the Swiss Haute Horlogerie house’s collections.  From designer to illustrator, Arturo Elena, an artist with great experience and awarded the ARI in 2002, is internationally recognized for his detailed and realistic art.

During Zona MACO, Audemars Piguet will exhibit a collection of timepieces in homage to its iconic piece, the Royal Oak.  For the occasion, 12 particularly unique pieces will be displayed. 

The first is the Extra Thin Royal Oak which causes one to lose coordination since its creation in 1972, because of its permanent mark in the contemporary watchmaking history.  The same prestige steel case houses the extra thin movement – in other words, the heart of the watch – and is evidence of their success as the first prestigious sports watch in stainless steel that continues to make waves.   Without a doubt, its longevity, as with any work of contemporary art, is an indication of its character. 

The second piece is the Extra Thin Royal Oak Tourbillon, an emblematic complication and specialty of the house which aims in compensating the effects of gravity on the escapement.  The Swiss manufacture has not only differentiated themselves by creating spectacular tourbillons for pocket watches but also gave rise to the exceptional enthusiasm known currently by this complication on a wrist, as Audemars Piguet introduced in 1986 its first tourbillon wristwatch collection. 

Audemars Piguet.
Audemars Piguet is the last fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewelry-watches, as well as one-of-a-kind creations.

Arturo Elena.
Arturo Elena is a famous Spanish illustrator whose career began in the early eighties as an assistant to men and women’s fashion designers in Barcelona, Spain.  Since 1998, he has been collaborating with the European Design Institute (Madrid & Barcelona) as a professor of illustration, where he realized retrospective exhibitions of his work in 2001 (Madrid) and 2006 (Barcelona).  He has participated in several group exhibitions, amongst which are “Tras el espejo” (Museo de Arte Moderno Reina Sofía de Madrid) dedicated to the artifacts of Spanish fashion, and in the “Paper Chic” exhibition (Circulo de Bellas Artes de Madrid) dedicated to the illustrators of Spanish fashion.  He was recently invited by the Museo del Traje CIPE (Madrid) to inaugurate his retrospective exhibition titled, “Arturo Elena: 25 years of illustration” (October 2009 – January 2010), dedicated in traveling his path as a fashion illustrator for the past 25 years.