October 7, 2011 12:00:00 AM BST

Audemars Piguet unveils latest Jules Audemars collection through the “The Art of Timeless Precision” launch

Hong Kong, 7th October 2011 – Renowned luxury Swiss watch manufacturer Audemars Piguet celebrates the launch of the latest Jules Audemars collection with the much anticipated “The Art of Timeless Precision” photography exhibition by hosting a press conference at Ocean Terminal Lobby, Harbour City on October 6, 2011 followed by a gala party at Cucina, Marco Polo Hongkong Hotel on October 7. Notable attendees at the press conference included Mr. David von Gunten, CEO of Audemars Piguet Hong Kong and Mainland China and Mr. Octavio Garcia, Chief Artistic Officer of Audemars Piguet where they were joined by well-known Asian celebrity Ms. Christy Chung and celebrity model Lisa S at the gala party.

  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
  • The Art of Timeless Precision
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Special guests for the evening included Mr. David von Gunten, CEO of Audemars Piguet Hong Kong & Mainland China and Mr. Octavio Garcia, Audemars Piguet Chief Artistic Officer who had flown from Switzerland to Hong Kong especially for the event. Ms. Winnie Young, who was the MC of the evening, together with Ms. Christy Chung, Ms. Lisa S, Ms. Ankie Bielke, Mr. Nelson Cheung, Ms. Terri Holladay, Mr. Ricky Kwok, Ms. Almen Wong, Ms. Sheree Lo, Mr. Patrick Leung, Mrs. Isabella Leung, Ms. Lydia Tong, Ms. Fiona Tong, Ms. Sharon Pong, Mr. Andy Wong and Mr. Kenny Wee were also in attendance for this special occasion.

Guests were treated to the Rat Pack performance – a tribute act dedicated to the songs of the original infamous “Rat Pack” that consisted of Frank Sinatra, Dean Martin, and Sammy Davis Junior. This famous group of entertainers performed swinging Rat Pack hits filling the evening with classic songs and superb entertainment!

Capturing the brand’s timeless beauty in horological mastery, precise engineering and exquisite design, the photography exhibition features 20 original photographs created by talented young students from the Savannah College of Art and Design in Hong Kong (SCAD) and the Beijing Film Academy in China. Mr. Carsten Schael and Mr. Yu Yuntian, two acclaimed photography masters who are frontrunners of today’s image making also committed one photograph each to the exhibition, who drew their inspirations by honouring creativity and artistic integrity of Audemars Piguet watches while uniting artistic talents of photography and functional aesthetics of the Jules Audemars timepieces. Along with the 22 photographs, the new Jules Audemars collection will be unveiled at The Art of Timeless Precision photography exhibition open to public at Ocean Terminal Lobby, Harbour City in Hong Kong from October 5 to 9, 2011 and Shin Kong Place in Beijing from October 14 to 23, 2011.

“We are excited to unveil the much anticipated new Jules Audemars collections under the theme The Art of Timeless Precision,” Mr. David von Gunten, CEO of Audemars Piguet Hong Kong and Mainland China commented during the press conference. “Over the years, Audemars Piguet has consistently cultivated its history, pursuing ever more advanced technical and aesthetic challenges while never losing sight of the traditional values. The new Jules Audemars collection is an eloquent tribute to this time-honoured philosophy, and The Art of Timeless Precision perfectly expresses the unique synergy the collection shares with photography – timelessness and precision.” 

During the award ceremony at the press conference, Mr. David von Gunten congratulated Mr. Skene Milne, the young winner of The Timeless Art of Precision photography competition in Hong Kong, who is a student from the Savannah College of Art and Design (SCAD) in Hong Kong, the winner of the same competition in China, a student from the Beijing Film Academy, is Mr. Wei Chen. “We are pleased to congratulate Skene Milne, whose artwork “The Horae” and Wei Chen, whose artwork “The Wilderness", honoured the aesthetics of the Jules Audemars timepieces and to whom the artistic creativity of Audemars Piguet watches was the inspiration. Taking the opportunity, I would like to thank our partner Shriro who generously provided the professional Hasselblad cameras for students from SCAD in Hong Kong and the Beijing Film Academy to participate in the photography competition.” The prizes for the two winners will be a trip to the Audemars Piguet Manufacture in Le Brassus, Switzerland where they could apply their photography skills to capture images of the splendid landscape in Vallée de Joux, the watchmaking cradle of Switzerland. Winning photos were selected by a judging panel of four parties: Audemars Piguet Chief Artistic Officer, Mr. Octavio Garcia, Shriro Hong Kong Ltd Managing Director, Mr. Egon Heldner, master photographers Mr. Carsten Schael and Mr. Yu Yuntian from Hong Kong and Beijing respectively. 

As for why Audemars Piguet decided to associate the Jules Audemars collection launch under the theme The Art of Timeless Precision, Mr. von Gunten stated, “We believe the new Jules Audemars collection is best represented as being timeless and precise. Its design has combined over 136 years of watchmaking craftsmanship and definite precision in mastering each component, while the dedication of Audemars Piguet is timeless as the watchmaking craftsmanship has been passed on from the founders over a century ago, to each and every generation.” As for the inspiration behind this idea, Mr. von Gunten replied, “The same qualities of timelessness and precision could be found in other fields of art, such as photography. Capturing a scene requires the photographer to display complex techniques and precision because all the angles, lighting and mood have to be in harmony. With these shared values, we decided to create this photography competition under the theme The Art of Timeless Precision. In addition, the motivation to inspire the younger generation is the driving force behind our collaboration with students from SCAD and the Beijing Film Academy in order to provide them a valuable opportunity.”

Mr. Octavio Garcia, Chief Artistic Officer of Audemars Piguet who flew in from Switzerland especially to attend this event, excitingly shared his insights on the new Jules Audemars watch collection. “Generations of Audemars Piguet master-watchmakers display expertise and passionately dedicated artistry in combining beauty with technologies of complex and precise movements. The resulting aesthetic appeal goes well beyond outward appearance and influences every aspect of the intricate inner workings of a watch,” Mr. Garcia explained. “As with all the best works of art, each watch offers a wealth of original surprises and is borne of a creative spark that the French aptly called a ‘grain de folie’ – a unique touch that makes it a genuinely innovative, timeless and intensely personal masterpiece.”

Mr. Egon Heldner, Managing Director of Shriro Hong Kong, the exclusive distributor of Hasselblad Asia for over 50 years, also expressed his excitement as a partner of the photography exhibition. “Whilst Audemars Piguet centre staged their latest achievements in precision watchmaking, Hasselblad put the finest photographic tools in the hands of ambitious art students and experienced professionals who guided them. This was a wonderful symbiosis of creative excellence across disciplines and generations.”

The photography exhibition will be concluded with an exclusive gala party on October 7, 2011 in an elegant atmosphere at Cucina, Marco Polo Hongkong Hotel where the new Jules Audemars collection and The Art of Timeless Precision photography exhibition will unveil to guests. To honour artistry of precise movement in the new collection, the exhibition presents visitors an interactive visiting experience by stylistically showcasing the new timepieces while meticulously hanging the photographs with wires via complicated angles, symbolizing the human hand as a living extension of the high-precision tools required to achieve perfect command of time measurement, as well as hinting the complication of watchmaking in the latest Jules Audemars collection.

Through this exhibition, the latest collection of timepieces recounts the legacy of the brand that bears the name of one of its founders, Jules Audemars, in a perfect expression of the brand’s watchmaking heritage that puts a new spin on classic ideas. Along with the photographs, the six new Jules Audemars collections: Jules Audemars Large Date Tourbillon, Jules Audemars Moon-phase Calendar, Jules Audemars Dual Time, Jules Audemars Extra-thin, Jules Audemars Selfwinding and Ladies’ Jules Audemars Small Seconds will be on display at “The Art of Timeless Precision” photography exhibition located at Ocean Terminal Lobby, Harbour City in Hong Kong from October 5 to 9, 2011 and Shin Kong Place in Beijing from October 14 to 23, 2011.

Audemars Piguet “The Art of Timeless Precision” Exhibition

Hong Kong Exhibition

Venue: Ocean Terminal Lobby, Harbour City, Tsimshatsui, Kowloon, Hong Kong
Date: October 5-9, 2011
Opening Hours: 10:00am – 10:00pm (Open to public)
 

Beijing Exhibition
Venue: Shin Kong Place, No. 87, Jianguo Road, Chaoyang District, Beijing
Date: October 14 - 23, 2011
Opening Hours: 10:00am – 10:00pm (Open to public)

About The Manufacture Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

About Hasselblad Group
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions, which resulted only a few years later in the first world-renowned images taken on the moon. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energized brand. In 2002, the Hasselblad H-Camera System was introduced. With its professional lens family and unique advancements, including True Focus and instant lens correction within the Phocus software, it is the most comprehensive digital camera system of its kind available today.
Website: www.hasselblad.com

About Savannah College of Art and Design (SCAD)
The Savannah College of Art and Design is a private, non-profit, accredited institution conferring bachelor’s and master’s degrees to prepare talented students for professional careers. SCAD offers more than 40 majors and more than 50 minors at distinctive locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning.
SCAD has more than 20,000 alumni and offers an exceptional education and unparalleled career preparation. The diverse student body, consisting of more than 10,000 students, comes from all 50 United States and nearly 100 countries worldwide. SCAD has garnered acclaim from respected organizations and publications, including 3D World, American Institute of Architects, BusinessWeek, DesignIntelligence, U.S. News & World Report and the Los Angeles Times. Website: www.scad.edu

About Beijing Film Academy
The Beijing Film Academy is a full-time, higher professional school of film and art. Beijing Film Academy is the cradle of China film talent and currently the only institution specialized in film in China higher education. It has high reputation in the field of film and cultural art both in China and worldwide. Today BFA is a worldwide well known cinematic higher education institute with advanced cinematic teaching facilities, comprehensive specialties, experienced faculty, and leading innovation and academic research results. Website: www.bfa.edu.cn