Audemars Piguet Japan (APJ), the Tokyo-based division of the renowned Swiss luxury watch brand still in hands of the founding families, announced a broad-based fund-raising initiative to aid the victims of the March 11th Tohoku earthquake in Northern Japan.
“SUPPORT JAPAN” administered by Audemars Piguet Japan is a long-range plan projected to raise 100 million yen to be donated to the Japanese Red Cross. To date, in addition to seeking financial support from Audemars Piguet supporters through various charitable projects around the world, the Japan office has already spearheaded the importation of clean drinking water for pregnant mothers and infants. “We believe that as an international company operating in Japan it is the firm’s responsibility to lead long term fund-raising initiatives to support the victims of the earthquake and tsunami”, said Mr. Mugino, CEO of Audemars Piguet Japan.
40 of original clocks signed by world famous celebrities and AP ambassadors from United States, Spain, United Kingdom and Switzerland were gathered and displayed at the venue of the Charity night. These clocks will be displayed at Audemars Piguet Boutique Ginza after the event and will be on the auction until August 31st.
Two famous artists in different field performed one night special live session, both good friend of Go Mugino, dedicated to “SUPPORT JAPAN” project. Wu Ru-jun, famous Jinghu player who is the national treasure in China, represents the “tradition” of the AP brand philosophy.
Verbal, member of m-flo who is the jewelry designer, rapper and Hip-Hop music producer actively play role collaborating with artists such as Beastie Boys, The Neptunes, Kanye West and Kylie Minogue, obviously represents the “audacity”. Both stars are distinguished in their own field, collaboration live of those two; have really represented the three philosophy of “Audemars Piguet”.
As the core part of the SUPPORT JAPAN project, APJ launched the Royal Oak Offshore GINZA 7 Forged Carbon at the night. The ten percent of sales at Boutique Ginza of the product will be donated to SUPPORT JAPAN.This new model is limited edition of 200 pieces, are exclusively distributed by Audemars Piguet Boutique Ginza from July 2011.
Royal Oak Offshore GINZA 7 Stainless Steel and Forged Carbon Serial No. 7 will be available for online bidding from July 12th until August 31st 2011 on the Audemars Piguet Boutique Ginza. Website: http://www.audemarspiguet-ginza.jp/supportjapan/number7.html
For further information about “SUPPORT JAPAN” projects, Royal Oak Offshore GINZA 7 ForgedCarbon, please visit http://www.audemarspiguet-ginza.jp/supportjapan/index.html for further information.